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Aaker

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Building Strong Brands

By Aaker

Advertising Management

By Aaker, David A., Myers, John G.

Strategic Market Management (STRATEGIC MARKET MANAGMENT)

By Aaker, David A.

Brand Leadership: Building Assets in an Information Economy

By Aaker, David A., Joachimsthaler, Erich

Strategic Market Management: Global Perspectives

By McLoughlin, Damien, Aaker, David A.

Strategic Market Management

By McLoughlin, Damien, Aaker, David A.

Strategic Market Management

By Aaker, David A.

Building Strong Brands

By Aaker, David A.

Building Strong Brands

By Aaker, David A.

Brand Relevance: Making Competitors Irrelevant

By Aaker, David A.

Managing Brand Equity: Capitalizing on the Value of a Brand Name

By Aaker