Chris Fill (is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth. Chris now works with a variety of private and not-for-profit organi...

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing, Cranfield School of Management), Chris Fill (is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth. Chris now works with a variety of private and not-for-profit organi...