Geoff Lancaster

Marketing Management

By Geoff Lancaster, Lester Massingham

Marketing

By Geoff Lancaster, Paul Reynolds

Marketing: College Course Companion

By Geoff Lancaster, etc., Richard Pearson, Paul Reynolds

Marketing

By Geoff Lancaster, Paul Reynolds

Marketing Fundamentals: 05/06

By Frank Withey, Geoff Lancaster

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy

By Geoff Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

Sales Technique and Management

By Geoff Lancaster, David Jobber

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

Forecasting for Sales and Materials Management

By Geoff Lancaster, Robert A. Lomas

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham