books by author
Geoff Lancaster
Marketing Management
Marketing
Marketing: College Course Companion
Marketing
Marketing Fundamentals: 05/06
Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy
Management of Marketing
Sales Technique and Management
Introduction to Marketing
Forecasting for Sales and Materials Management
The Marketing Primer
Marketing Case Studies: How to Tackle Them - How to Answer Them
Strategic Marketing Planning and Evaluation