Lester Massingham

Marketing Management

By Geoff Lancaster, Lester Massingham

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Essentials of Marketing: Text and Cases

By Geoffrey Lancaster, Lester Massingham