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Philip Kotler

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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

By Nirmalya Kumar, Philip Kotler

FAQs on Marketing: Answered by the Guru of Marketing

By Philip Kotler

Principles of marketing

By Philip Kotler

Marketing Management

By Philip Kotler, Kevin Keller

Marketing management: Analysis, planning, and control

By Philip Kotler

Principles of Marketing

By Philip Kotler

New Competition: What Theory Z Didn't Tell You About Marketing

By Philip Kotler, etc.

Marketing for Hospitality and Tourism, Global Edition

By Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Principles of Marketing

By Philip Kotler

Principles Of Marketing

By Philip Kotler, Gary Armstrong

Principles of marketing

By Philip Kotler, Gary Armstrong

Strategic Marketing for Nonprofit Organizations

By Philip Kotler, Alan R. Andreasen