Renee A. Mauborgne

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

By Harvard Business Review, Michael E. Porter, Renee A. Mauborgne, W. Chan Kim