books by author
The CIM

International Marketing Strategy (CIM Study Text)

Effective Management for Marketing (CIM Study Text)

International Marketing Strategy (CIM Study Text)
CIM Practice and Revision Kit: Paper 11, Diploma: Strategic Marketing Management - Planning and Control

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
CIM Study Text: Management Information for Marketing and Sales

The Marketing Century: How Marketing Drives Business and Shapes Society
CIM Practice and Revision Kit: Paper 7, Advanced Certificate: Effective Management for Marketing
CIM Study Text: Fundamentals and Practice of Marketing
CIM Practice and Revision Kit: Marketing Fundamentals
CIM Study Text: Marketing Operations
