University of Leicester School of Business)

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Unconventional Methodology in Organization and Management Research

By Alan Bryman (Emeritus Professor, Emeritus Professor, University of Leicester School of Business), David A. Buchanan (Emeritus Professor, Cranfield University School of Management)