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Wiersema

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

By Treacy, Michael, Wiersema, Fred

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

By Wiersema, Fred, Treacy, Michael, Fred Wiersema, Michael Treacy

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

By Wiersema, Fred

The Discipline of Market Leaders

By Treacy, Michael, Wiersema, Fred