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Services Marketing: International Edition

By Lovelock, Christopher H., Wirtz, Jochen

Services Marketing: People, Technology, Stragegy (LIVRE ANGLAIS)

By Lovelock, Christopher H, Wirtz, Jochen

Strategy in the Contemporary World: Introduction to Strategic Studies

By Baylis, John, Wirtz, James, Cohen, Eliot, Gray, Colin

Strategy in the Contemporary World

By Baylis, John, Wirtz, James J., Gray, Colin S.