Zyman

Building Brandwidth: Closing the Sale Online

By Zyman, Sergio, Miller, Scott

Enterprise Marketing Management: The New Science of Marketing

By Sutton, Dave, Zyman, Sergio, Klein, Tom

Emotional Branding: The New Paradigm for Connecting Brands to People

By Gobe, Marc, Zyman, Sergio

End of Marketing as We Know it

By Zyman, Sergio

The End of Advertising as We Know It

By Zyman, Sergio