University - Business & Economics

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Successful Public Relations in a Week

By Claire Austin, Sophie Gillett

Current Issues in Accounting

By Carsberg, B., Hope, T.

Simplicity

By Jensen Bill

Connective Leadership: Managing in a Changing World

By Jean Lipman-Blumen (Co-director of the Institute for Advanced Studies in Leadership, Co-director of the Institute for Advanced Studies in Leadership, Peter F. Drucker Graduate Management Center in Claremont, California)

Total Leadership

By Jim Barrett

Living Tomorrow's Company

By Mark Goyder

Creative Problem-solving

By David O'Dell

Rothenberg: the Management of *Water Qua

By Rothenberg

Corporate Strategy

By Lynch, Richard

Selling and Sales Management in Hong Kong

By Lancaster, Jobber

Selling and Sales Management in Hong Kong

By Lancaster, Jobber

Dreze: *Allocation* under Uncertainty -

By Dreze

Purchasing Management Handbook

By David Farmer

Marketing Management

By Geoff Lancaster, Lester Massingham

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Marketing

By Paul Reynolds, Geoff Lancaste

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Selling and Sales Management

By David Jobber

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Penetration and Protest in Tanzania: Impact of the World Economy on the Pare, 1860-1960

By Isaria N. Kimambo

Selling and Sales Management: Sixth edition

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

World Economy since the War : The Politics of Unev

Business and Politics: A Comparative Introduction

By Graham K. Wilson (University of Wisconsin, Madison, USA)

Spatial Divisions of Labor: Social Structures and the Geography of Production

By Professor Doreen B Massey