NTC Publications

Accountable Advertising: Handbook for Managers and Analysts

By Broadbent, Simon

The Advertising Budget: Advertiser's Guide to Budget Determination

By Broadbent, Simon, Insitute of Practitioners in Advertising

Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945

By McDonald, Colin, King, Stephen, Goodyear, John, Audley, Rex

The Mental World of Brands: Mind, Memory and Brand Success

By Franzen, Giep, Bouwman, Margot, Rose, Ruth