Springer Gabler

User Innovation Barriers’ Impact on User-Developed Products: An Empirical Investigation on User Innovation Processes (Forschungs-/Entwicklungs-/Innovations-Management)

By Pieper, Thorsten

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin