books by subject
Business Management
Participant Workbook (J–B US non–Franchise Leadership)
The IABC Handbook of Organizational Communication: a Guide to Internal Communication, Public Relations, Marketing, and Leadership (J–B International Association of Business Communicators)
Career Anchors: Facilitator's Guide Package
Career Anchors: Self Assessment
The Public Relations Writers Handbook: The Digital Age (Second Edition)
Pivot Table Data Crunching (Business Solutions)
Organizational Theory and Public Policy (SAGE Focus Editions)
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Data Collection and Management: A Practical Guide: 39 (Applied Social Research Methods)
Reflexive Methodology: New Vistas for Qualitative Research
Creative Management (Published in association with The Open University)
Creative Management (Published in association with The Open University)
International Public Relations: A Comparative Analysis (Routledge Communication Series)
Research Methods for Organizational Studies
The Dictionary of International Business Terms
The Strongest Link - Forging a Profitable and Enduring Corporate Alliance
Romancing the Brand: Power of Advertising and How to Use it
The Market for Virtue: The Potential and Limits of Corporate Social Responsibilty: The Potential and Limits of Corporate Social Responsibility
Measuring Instructional Results
Preparing Instructional Objectives
Doing Business with Benedict: A Conversation
An Operational Process for Workforce Planning
Technique for Producing Ideas
ART OF WRITING ADVERTISING (CB082): Conversations with Masters of the Craft (Advertising Age Classics Library)
Radio Advertising: The Authoritative Guide
Advertising Age: The Principles of Advertising at Work
One Day Marketing Plan
Cases in Public Relations Management
Getting the System You Want: User's Guide to Structured Systems Analysis and Design Methodology
