Management Science

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

International Marketing

By Pervez N. Ghauri, Philip R. Cateora

Managing Advanced Manufacturing Technology: The Challenge of the New Wave

By John Bessant

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

Introduction to Management

By Richard Pettinger

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

Finance for Non-financial Managers: An Active-learning Approach (Promo active learning)

By Millichamp, Alan H.

The Marketing Century: How Marketing Drives Business and Shapes Society

By The CIM, Jeremy Kourdi

Managing People

By Rosemary Thomson

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Managing Financial Resources (CMI Diploma in Management Series)

By Cullen, John, Broadbent, Mick

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

The Economist Guide to Management Ideas and Gurus

By Tim Hindle

Exploring Strategic Financial Management

By Tony Grundy, Kevan Scholes

Marketing Finance

By Keith Ward

Effective Management for Marketing: 2002-2003

By Mike Worsam

Making The Most of Your Corporate Brand

By Nicholas. Ind

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Global Marketing: Global Edition

By Keegan, Warren J., Green, Mark C.

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Cost Management in the New Manufacturing Age: Innovations in the Japanese Automotive Industry

By Yasuhiro Monden

Cost Management and Its Interplay with Business Strategy and Context

By Alf Oldman, Cyril Tomkins

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

By BPP Professional Education