Marketing & Sales

Think Like a Freak: Secrets of the Rogue Economist

By Steven D. Levitt, Stephen J. Dubner

Buyology: How Everything We Believe About Why We Buy is Wrong

By Lindstrom, Martin

Tilt: Shifting Your Strategy from Products to Customers

By Niraj Dawar

Fight the Fear: How to beat your negative mindset and win in life

By Mandie Holgate

Marketing Fundamentals

By Maggie Jones

Why Fonts Matter

By Hyndman, Sarah

Made to Stick: Why some ideas take hold and others come unstuck

By Heath, Chip, Heath, Dan

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

By Jeb Blount, Anthony Iannarino

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham