MBA Textbooks

The Strategy Reader

By Susan Segal-Horn

Spiral Dynamics: Mastering Values, Leadership and Change

By Beck, Prof. Don Edward, Cowan, Christopher C.

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

By Christer Holloman