MBA Textbooks

The Strategy Reader

By Susan Segal-Horn

Spiral Dynamics: Mastering Values, Leadership and Change

By Beck, Prof. Don Edward, Cowan, Christopher C.

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

By Christer Holloman

Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

By Patrick Barwise (London Business School), Sean Meehan (IMD)

Organizational Culture and Leadership

By Edgar H. Schein (Sloan School of Management Massachusetts Institute of Technology)

Making Sense of the Organization

By Karl E. Weick