Special Features

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Jean-Noel Kapferer

Marine Tourism: Development, Impacts and Management

By Mark Orams

Strategic Management for Travel and Tourism

By Nigel Evans, George Stonehouse, David Campbell

Tourism Planning: An Integrated and Sustainable Development Approach

By Edward Inskeep

Plant Tissue Culture Concepts and Laboratory Exercises

By Robert N. Trigiano, Dennis J. Gray (University of Florida, Apopka, USA)

Academic Press Dictionary of Science and Technology

By Morris, Christopher G.

Physiology of Woody Plants

By Theodore T. Kozlowski (College of Natural Resources, University of California, Berkeley, U.S.A.), Stephen G. Pallardy (School of Natural Resources, University of Missouri, Columbia, USA)

On Call

By Burgh, Anita

The Flavonoids Advances in Research Since 1986

By J.B. Harborne

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

The Book of Yo!

By Simon Woodroffe

Advances in Plant Pathology: Genetics of Pathogenicity Factors - Application to Phytopathogenic Bacteria

By Arun K. Chatterjee, Anne K. Vidover

The Economist Guide to Management Ideas and Gurus

By Tim Hindle

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Host-Pathogen Interactions in Plant Disease

By J. E. Vanderplank (Plant Protection Research Institute, Pretoria, South Africa)

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Exploring Techniques of Analysis and Evaluation in Strategic Management

By Veronique Ambrosini, Gerry Johnson, Kevan Scholes

Exploring Strategic Financial Management

By Tony Grundy, Kevan Scholes

Accounting for Managers: Interpreting Accounting Information for Decision-making

By Paul M. Collier

The Competitive Strategy: Techniques for Analyzing Industries and Competitors

By Porter, Michael E.

Service Management and Marketing: A Customer Relationship Management Approach

By Grönroos, Christian

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Crop Evolution, Adaptation and Yield

By Evans, L. T.

Marketing Finance

By Keith Ward

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

Marketing Environment: 2006/07

By Michael Oldroyd

CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)

By Fill, Chris

Effective Management for Marketing: 2002-2003

By Mike Worsam

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford