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Bearden

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

By Bearden, William O., Netemeyer, Richard G., Mobley, Mary F.

The Mental Traveler: Poems of David Omer Bearden

By Bearden, David Omer, Beck, Astra, Owen, Maureen

Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

By Bearden, WILLIAM, Ingram, Thomas, LaForge, Raymond