Bearden, William O., Netemeyer, Richard G., Mobley, Mary F.
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
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- Books2Africa Collection
- Subjects
- Author(s)
- Published
- 12th May 1993
- Publisher
- SAGE Publications, Inc
- ISBN-10
- 9780803951556
- ISBN-13
- 9780803951556
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