Market Research

The Practice of Market and Social Research: An Introduction

By McGivern, Yvonne

Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)

By Leventhal, Barry

Research and Development Management: Managing Projects and New Products

By Bergen

Investigating Audiences

By Ruddock, Andy

Marketing Research Essentials 3e +CD (Wse)

By McDaniel Jr., Carl, Gates, Roger

Marketing Research

By Chisnall, Peter M.

Readings in the Management of Innovation

By Tushman, Michael L., Moore, William L.

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Consumer Behavior (International Edition)

By Schiffman, Leon, Kanuk, Leslie Lazar

International Edition (Marketing Research: An Applied Orientation with SPSS)

By Malhotra, Naresh

Current Trends in Eye Tracking Research

By Horsley, Mike, Eliot, Matt, Knight, Bruce Allen, Reilly, Ronan

Environmental Security in the Arctic Ocean: 0 (NATO Science for Peace and Security Series C: Environmental Security)

By Berkman, Paul Arthur, Vylegzhanin, Alexander N.

Labor in a Globalizing City: Economic Restructuring in São Paulo, Brazil: 16 (Urban and Landscape Perspectives, 16)

By Buechler, Simone Judith

Leading Responsibly in the Asian Century

By Fernando, Mario

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

By Leitão, Joao, Alves, Helena, Krueger, Norris, Park, Jacob

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

By Campón-Cerro, Ana Maria, Hernández-Mogollón, José Manuel, Folgado-Fernández, Jose Antonio

Creating Shared Value – Concepts, Experience, Criticism: 52 (Ethical Economy, 52)

By Wieland, Josef

Creating New Markets in the Digital Economy: Value And Worth

By Ng, Irene C. L.

Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)

By Martins, Jo M., Yusuf, Farhat, Swanson, David A.

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

By Alves, Helena, Vàzquez, Jose Luis

Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)

By Hoque, Nazrul, Swanson, David A.

Key Demographics in Retirement Risk Management

By Stone, Leroy O

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

By Hunt, Shelby D.