books by subject

Market Research

Filter by available

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

By Campón-Cerro, Ana Maria, Hernández-Mogollón, José Manuel, Folgado-Fernández, Jose Antonio

Marketing Research: An Integrated Approach

By Alan Wilson

Consumer Behaviour

By Chan, Eugene, MacInnis, Deborah J., Pieters, Rik, Hoyer, Wayne, Northey, Gavin

Marketing Research: Student Text

By Parasuraman, A., Grewal, Dhruv, Krishnan, R.

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

By Wardlow, Daniel L.

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By Levinson, Jay Conrad

Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945

By McDonald, Colin, King, Stephen, Goodyear, John, Audley, Rex

Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)

By Leventhal, Barry

Research and Development Management: Managing Projects and New Products

By Bergen

Investigating Audiences

By Ruddock, Andy

Marketing Research Essentials 3e +CD (Wse)

By McDaniel Jr., Carl, Gates, Roger

Marketing Research

By Chisnall, Peter M.

Readings in the Management of Innovation

By Tushman, Michael L., Moore, William L.

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Consumer Behavior (International Edition)

By Schiffman, Leon, Kanuk, Leslie Lazar

International Edition (Marketing Research: An Applied Orientation with SPSS)

By Malhotra, Naresh

Current Trends in Eye Tracking Research

By Horsley, Mike, Eliot, Matt, Knight, Bruce Allen, Reilly, Ronan

Environmental Security in the Arctic Ocean: 0 (NATO Science for Peace and Security Series C: Environmental Security)

By Berkman, Paul Arthur, Vylegzhanin, Alexander N.

Labor in a Globalizing City: Economic Restructuring in São Paulo, Brazil: 16 (Urban and Landscape Perspectives, 16)

By Buechler, Simone Judith

Leading Responsibly in the Asian Century

By Fernando, Mario

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

By Leitão, Joao, Alves, Helena, Krueger, Norris, Park, Jacob

The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

By Harris, David F.

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By Earls, Mark

Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)

By Czerniawska, Fiona, Potter, G.

Popcorn Report

By Popcorn, Faith

Market Segmentation

By McDonald, M., Dunbar, Ian

Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

By Hiltzik, Michael A

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael