books by subject
Market Research

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

Marketing Research Essentials 3e +CD (Wse)

Marketing Research

Readings in the Management of Innovation

End of Fashion, The: How Marketing Changed the Clothing Business Forever

Consumer Behavior (International Edition)

International Edition (Marketing Research: An Applied Orientation with SPSS)

Current Trends in Eye Tracking Research

Environmental Security in the Arctic Ocean: 0 (NATO Science for Peace and Security Series C: Environmental Security)

Labor in a Globalizing City: Economic Restructuring in São Paulo, Brazil: 16 (Urban and Landscape Perspectives, 16)

Leading Responsibly in the Asian Century

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

Creating Shared Value – Concepts, Experience, Criticism: 52 (Ethical Economy, 52)

Creating New Markets in the Digital Economy: Value And Worth

Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)

Key Demographics in Retirement Risk Management

The Practice of Market and Social Research: An Introduction

Made for China: Success Strategies From China’s Business Icons

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

Qualitative Consumer and Marketing Research

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

Advanced Outsourcing Practice: Rethinking ITO, BPO and Cloud Services (Technology, Work and Globalization)
