Market Research

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

Made for China: Success Strategies From China’s Business Icons

By Nothhaft, Christian

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)

By Viswanathan, Madhubalan, Gajendiran, S., Venkatesan, R.

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By Earls, Mark

Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)

By Czerniawska, Fiona, Potter, G.

Popcorn Report

By Popcorn, Faith

Market Segmentation

By McDonald, M., Dunbar, Ian

The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

By Harris, David F.

Global Cmo

By Paull, Greg, Goh, Shufen

Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

By Hiltzik, Michael A

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

By Malhotra, Naresh K.

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Advanced Outsourcing Practice: Rethinking ITO, BPO and Cloud Services (Technology, Work and Globalization)

By Willcocks, Leslie P., Lacity, Mary C.

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

By Hunt, Shelby D.

Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)

By Brinkkemper, S., Jansen, Slinger

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Decoded: The Science Behind Why We Buy

By Barden, Phil

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Do-It-Yourself Marketing Research

By George Edward Breen

Marketing Innovations for Sustainable Destinations

By Alan Fyall (Professor, University of Central Florida, USA.), Metin Kozak (Professor, Mugla University, Mugla, Turkey), Luisa Andreu (Associate Professor of Marketing, University of Valencia, Spain)

Consumer Behavior: Science and Practice, International Edition

By Frank Kardes (University of Cincinnati), Thomas Cline (Saint Vincent College), Maria Cronley (Miami (Ohio) University)

Marketing Research Essentials

By McDaniel Jr., Carl, Gates, Roger