books by subject
Market Research
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Buyology: How Everything We Believe About Why We Buy Is Wrong
Consumer Society Reader
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)
Marketing Research: An Integrated Approach
Consumer Behaviour
Marketing Research: Student Text
Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business
Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945
Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)
Research and Development Management: Managing Projects and New Products
Investigating Audiences
Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)
In Data We Trust: How Customer Data is Revolutionising Our Economy
The Marketing Research Process
Research for Marketing
Marketing Research in Action
Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Non-Obvious 2018 Edition: How To Predict Trends And Win The Future: 5 (Non-Obvious Trends, 5)
The Myth of Excellence
Product Management For Dummies
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
Uncommon Practice: People Who Deliver a Great Brand Experience
Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)
Decoded: The Science Behind Why We Buy
