books by subject
Market Research
Behavioural Models for Market Analysis
Consumer Behaviour: A Practical Guide
The Economics of the Brand : A Marketing Analysis
Essentials of Marketing Research, 2nd Ed.
The Tipping Point: How Little Things Can Make a Big Difference
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
End of Marketing as We Know it
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)
Investigating Audiences
Research and Development Management: Managing Projects and New Products
Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)
Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945
Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Marketing Research: Student Text
Consumer Behaviour
Marketing Research: An Integrated Approach
Consumer Behavior and Marketing Action
Business Research Methods
WITH SPSS (Marketing Research)
Consumer Behavior: International Edition (Pie)
Consumer Behaviour: A European Outlook
Marketing Research: Measurement and Method
Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Consumer Society Reader
Buyology: How Everything We Believe About Why We Buy Is Wrong
Lovability: How to Build a Business That People Love and Be Happy Doing It
