books by subject
Market Research
Shopping with Freud
Business to Business Marketing: Relationships, networks and strategies
Another Us: An uplifting, emotional story of love and family
Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.
This is Marketing: You Can't Be Seen Until You Learn To See
Consuming Kids: The Hostile Takeover of Childhood
New Developments and Approaches in Consumer Behaviour Research
Qualitative Research from Start to Finish, First Edition
Why Men Marry Some Women and Not Others: How to Increase Your Marriage Potential by up to 60%
Designing for the Circular Economy
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Market Research in Travel and Tourism
The Production of Knowledge: The Challenge of Social Science Research
The Active Consumer: Novelty and Surprise in Consumer Choice
Marketing Research: An Applied Approach, Updated Second Edition
Marketing Judo: Building Your Business Using Brains Not Budget
Marketing Research and Information: 2005-2006
Scoring Points: How Tesco Continues to Win Customer Loyalty
The Essentials of Marketing Research
Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition
Buyology: How Everything We Believe About Why We Buy is Wrong
Influencer Marketing
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel
Sampling and Statistics
Interviewing
The Elgar Companion to Consumer Research and Economic Psychology
Applying Qualitative Methods to Marketing Management Research
Negotiating Strategically: One Versus All
