Market Research

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

By Tim Calkins

Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

By A. Cox, C. Lonsdale, J. Sanderson, G. Watson

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

Sources of Non-official UK Statistics

By D. Mort, Leona Siddall, Wendy Wilkins

Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience

By Pamela N. Danziger

Studying Audiences: The Shock of the Real

By Virginia Nightingale

Made to Stick: Why some ideas take hold and others come unstuck

By Heath, Chip, Heath, Dan

Consumer Behavior: Global Edition

By Leon Schiffman, Leslie Kanuk

Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping

By Philip Graves

Essentials of Marketing Research

By Proctor, Tony

The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan

By Mullins, John

Consumer Behaviour

By Jim Blythe

Strategic Industrial Marketing

By Peter M. Chisnall

Marketing Research: Measurement, Method and Application

By Raymond Kent

Marketing Research: An Applied Orientation: Global Edition

By Naresh K. Malhotra, SPSS SPSS

Qualitative Online Interviews: Strategies, Design, and Skills

By Salmons, Janet

Why We Buy: The Science of Shopping

By Paco Underhill

Fractal Market Analysis: Applying Chaos Theory to Investment and Economics

By Edgar E. Peters

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

By Erich Joachimsthaler

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Consumer Behavior

By Wayne Hoyer, Debbie MacInnis

Consumer Behavior: Science and Practice, International Edition

By Frank Kardes (University of Cincinnati), Thomas Cline (Saint Vincent College), Maria Cronley (Miami (Ohio) University)

Do-It-Yourself Marketing Research

By George Edward Breen

Marketing Innovations for Sustainable Destinations

By Alan Fyall (Professor, University of Central Florida, USA.), Metin Kozak (Professor, Mugla University, Mugla, Turkey), Luisa Andreu (Associate Professor of Marketing, University of Valencia, Spain)

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Marketing Research Essentials

By McDaniel Jr., Carl, Gates, Roger

The Myth of Excellence

By Crawford, Fred, Mathews, Ryan

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)

By McDonald, Malcolm, Dunbar, Ian K.

Non-Obvious 2018 Edition: How To Predict Trends And Win The Future: 5 (Non-Obvious Trends, 5)

By Bhargava, Rohit