books by subject
Market Research
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Marketing Strategy: Based on First Principles and Data Analytics
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level
Return of the Hustle: The Art of Marketing With Music
Marketing Research: An applied approach
Consumer Behavior: Buying, Having, and Being, Global Edition
Global Brand Strategy: World-wise Marketing in the Age of Branding
The Global Cosmopolitan Mindset: Lessons from the New Global Leaders
Business Analytics: A Management Approach
The Long Tail: Why the Future of Business is Selling Less of More
Sales Force Design For Strategic Advantage
Foundations of Marketing (Palgrave Foundations Series)
Mastering Fashion Marketing (Palgrave Master Series)
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series)
The Market Research Toolbox: A Concise Guide for Beginners Second Edition
Contagious: Why Things Catch on
Emotional Branding: The New Paradigm for Connecting Brands to People
The Invisible Grail: In Search of the True Language of Brands
Hooked: How to Build Habit-Forming Products
Married to the Brand
Mastering Market Analytics: Business Metrics - Practice and Application
International Marketing Data and Statistics 2014 (International Marketing Data & Statistics)
Questionnaire Design, Interviewing and Attitude Measurement
Researching and Writing Dissertations in Hospitality and Tourism (Tourism and Hospitality Management Series)
Exploring Direct Marketing
The 22 Immutable Laws Of Branding
