Market Research

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

By Erich Joachimsthaler

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Consumer Behavior

By Wayne Hoyer, Debbie MacInnis

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By Earls, Mark

Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)

By Czerniawska, Fiona, Potter, G.

Popcorn Report

By Popcorn, Faith

Market Segmentation

By McDonald, M., Dunbar, Ian

The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

By Harris, David F.

Global Cmo

By Paull, Greg, Goh, Shufen

Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

By Hiltzik, Michael A

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

By Malhotra, Naresh K.

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Advanced Outsourcing Practice: Rethinking ITO, BPO and Cloud Services (Technology, Work and Globalization)

By Willcocks, Leslie P., Lacity, Mary C.

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

By Hunt, Shelby D.

Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)

By Brinkkemper, S., Jansen, Slinger

Qualitative Online Interviews: Strategies, Design, and Skills

By Salmons, Janet

Marketing Research in Action

By Kent, Raymond

Research for Marketing

By Baker, M.

The Marketing Research Process

By Crimp, Margaret

In Data We Trust: How Customer Data is Revolutionising Our Economy

By Björn Bloching, Lars Luck, Thomas Ramge

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Do-It-Yourself Marketing Research

By George Edward Breen