books by subject
Market Research
Online Video Revolution: How to Reinvent and Market Your Business Using Video
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Japanese Consumer Dynamics
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Strategic International Marketing: An Advanced Perspective
Sources of Non-official UK Statistics
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
Studying Audiences: The Shock of the Real
Made to Stick: Why some ideas take hold and others come unstuck
Consumer Behavior: Global Edition
Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
Essentials of Marketing Research
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
Consumer Behaviour
Strategic Industrial Marketing
Hooked: How to Build Habit-Forming Products
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
The Art of Choosing
Why We Buy: The Science of Shopping
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics
The Future of Competition: Co-Creating Unique Value With Customers
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Consumer Behavior
Consumer Behavior: Science and Practice, International Edition
Do-It-Yourself Marketing Research
Marketing Innovations for Sustainable Destinations
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
