Market Research

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

By Malhotra, Naresh K.

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

By Hiltzik, Michael A

Global Cmo

By Paull, Greg, Goh, Shufen

The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

By Harris, David F.

Market Segmentation

By McDonald, M., Dunbar, Ian

Popcorn Report

By Popcorn, Faith

Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)

By Czerniawska, Fiona, Potter, G.

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By Earls, Mark

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)

By Viswanathan, Madhubalan, Gajendiran, S., Venkatesan, R.

Made for China: Success Strategies From China’s Business Icons

By Nothhaft, Christian

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Marketing Research: Measurement and Method

By Tull, Donald S., Hawkins, Del I.

Consumer Behavior and Marketing Action

By Assael, Henry

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Consumer Behaviour

By Chan, Eugene, MacInnis, Deborah J., Pieters, Rik, Hoyer, Wayne, Northey, Gavin

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

By Wardlow, Daniel L.

Marketing Research: Student Text

By Parasuraman, A., Grewal, Dhruv, Krishnan, R.

Consumer Behaviour: A European Outlook

By Schiffman, Leon G., Kanuk, Leslie, Hansen, Havard

Marketing Research: An Integrated Approach

By Alan Wilson