Market Research

Consumer Behaviour

By Chan, Eugene, MacInnis, Deborah J., Pieters, Rik, Hoyer, Wayne, Northey, Gavin

Marketing Research: An Integrated Approach

By Alan Wilson

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)

By Rentel, Ron, Zellnik, Joe

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Consumer Behavior and Marketing Action

By Assael, Henry

Marketing Research: Measurement and Method

By Tull, Donald S., Hawkins, Del I.

Consumer Behaviour: A European Outlook

By Schiffman, Leon G., Kanuk, Leslie, Hansen, Havard

Consumer Behavior: International Edition (Pie)

By Solomon, Michael R.

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

The Principles of Islamic Marketing

By Baker Ahmad Alserhan

Consumer Behavior, International Edition

By Hoyer, Wayne, MacInnis, Deborah J., Pieters, Rik

Consumer Behaviour, 2nd Edition

By Evans, Martin M., Foxall, Gordon, Jamal, Ahmad

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

By Kapferer, Jean-Noel

Strategic Public Relations: A practical guide to success

By Harrison, Kim

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

By Klaus, Philipp

Researching Business and Management

By Maylor, Harvey, Blackmon, Kate, Huemann, Martina

Applied Multivariate Statistical Analysis

By Johnson, Richard A., Wichern, Dean W.

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Consumer Behaviour: European Perspective

By Solomon, Michael R., Bamossy, Gary, Askegaard, Prof Søren

Marketing Research, European Edition

By Bush, Robert, Ortinau, David, Hair, Jr., Joseph, Shiu, Eric

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Consumer Behavior

By Schiffman, Leon, Kanuk, Leslie

Exploring Marketing Research, International Edition (with Qualtrics Card)

By William Zikmund

Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)

By Churchill, Gilbert, Brown, Tom

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Strategic Industrial Marketing

By Chisnall, Peter M.