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Market Research

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Behavioural Models for Market Analysis

By NICOSIA, Francesco N., Wind, Yoram

Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

By Stern, Barbara

Market Research in Practice: How to Get Greater Insight From Your Market

By Hague, Paul, Nicholas, Morgan, Carol-Ann

Consumer Behaviour: Applications in Marketing

By Robert East, Malcolm Wright, Marc Vanhuele

Events Design and Experience (Events Management)

By Berridge, Graham

Globalization of Consumer Markets: Structures and Strategies

By Kaynak, Erdener, Hassan, Salah

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Consumer Behaviour

By Graig–Lees

Marketing Research, European Edition

By Bush, Robert, Ortinau, David, Hair, Jr., Joseph, Shiu, Eric

Marketing management

By Kotler, Dubois

Lessons from Trump’s Political Communication: How to Dominate the Media Environment (Political Campaigning and Communication)

By Morini, Marco

Business Statistics for Competitive Advantage with Excel 2016: Basics, Model Building, Simulation and Cases

By Fraser, Cynthia

Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients

By Srun, Francis

Business, Government and Economic Institutions in China (International Political Economy Series)

By Zhang, Xiaoke, Zhu, Tianbiao

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

By Backaler, Joel, Shankman, Peter

Customer Relationship Management, Second Edition: Concept, Strategy, and Tools

By Kumar, V.

Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics)

By Motohashi, Kazuyuki

Marketing Strategy And Competitive Positioning

By Hooley

Communication & Energy Wire World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 6486 (PureData World Summary)

By DataGroup, Editorial

Kitchen Appliances, Electric, Domestic, Miscellaneous World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 8989 (PureData World Summary)

By DataGroup, Editorial

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Consumer Behaviour

By Blackwell, Roger D., Engel, James F., Miniard, Paul W.

Marketing Strategy and Competitive Positioning

By Graham Hooley, John Saunders, Nigel Piercy, Brigitte Nicoulaud

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Consumer Behavior

By Schiffman, Leon, Kanuk, Leslie

Exploring Marketing Research, International Edition (with Qualtrics Card)

By William Zikmund

Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)

By Churchill, Gilbert, Brown, Tom

Strategic Public Relations: A practical guide to success

By Harrison, Kim

Consumer Behaviour, 2nd Edition

By Evans, Martin M., Foxall, Gordon, Jamal, Ahmad

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

By Kapferer, Jean-Noel