Market Research

Advanced Outsourcing Practice: Rethinking ITO, BPO and Cloud Services (Technology, Work and Globalization)

By Willcocks, Leslie P., Lacity, Mary C.

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

By Malhotra, Naresh K.

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

By Hiltzik, Michael A

Global Cmo

By Paull, Greg, Goh, Shufen

The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

By Harris, David F.

Market Segmentation

By McDonald, M., Dunbar, Ian

Popcorn Report

By Popcorn, Faith

Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)

By Czerniawska, Fiona, Potter, G.

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By Earls, Mark

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)

By Viswanathan, Madhubalan, Gajendiran, S., Venkatesan, R.

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)

By Rentel, Ron, Zellnik, Joe

Marketing Research: Measurement and Method

By Tull, Donald S., Hawkins, Del I.

Consumer Behavior and Marketing Action

By Assael, Henry

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Marketing Research: Student Text

By Parasuraman, A., Grewal, Dhruv, Krishnan, R.

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

By Wardlow, Daniel L.

Consumer Behaviour: A European Outlook

By Schiffman, Leon G., Kanuk, Leslie, Hansen, Havard