Market Research

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)

By Rentel, Ron, Zellnik, Joe

Marketing Research: An Integrated Approach

By Alan Wilson

Consumer Behaviour

By Chan, Eugene, MacInnis, Deborah J., Pieters, Rik, Hoyer, Wayne, Northey, Gavin

Marketing Research: Student Text

By Parasuraman, A., Grewal, Dhruv, Krishnan, R.

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

By Wardlow, Daniel L.

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By Levinson, Jay Conrad

Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945

By McDonald, Colin, King, Stephen, Goodyear, John, Audley, Rex

Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)

By Leventhal, Barry

Research and Development Management: Managing Projects and New Products

By Bergen

Investigating Audiences

By Ruddock, Andy

Marketing Research Essentials 3e +CD (Wse)

By McDaniel Jr., Carl, Gates, Roger

Marketing Research

By Chisnall, Peter M.

Readings in the Management of Innovation

By Tushman, Michael L., Moore, William L.

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Consumer Behavior (International Edition)

By Schiffman, Leon, Kanuk, Leslie Lazar

International Edition (Marketing Research: An Applied Orientation with SPSS)

By Malhotra, Naresh

Current Trends in Eye Tracking Research

By Horsley, Mike, Eliot, Matt, Knight, Bruce Allen, Reilly, Ronan

Environmental Security in the Arctic Ocean: 0 (NATO Science for Peace and Security Series C: Environmental Security)

By Berkman, Paul Arthur, Vylegzhanin, Alexander N.

Labor in a Globalizing City: Economic Restructuring in São Paulo, Brazil: 16 (Urban and Landscape Perspectives, 16)

By Buechler, Simone Judith

Leading Responsibly in the Asian Century

By Fernando, Mario

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

By Leitão, Joao, Alves, Helena, Krueger, Norris, Park, Jacob

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

By Campón-Cerro, Ana Maria, Hernández-Mogollón, José Manuel, Folgado-Fernández, Jose Antonio

Creating Shared Value – Concepts, Experience, Criticism: 52 (Ethical Economy, 52)

By Wieland, Josef

Creating New Markets in the Digital Economy: Value And Worth

By Ng, Irene C. L.

Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)

By Martins, Jo M., Yusuf, Farhat, Swanson, David A.

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

By Alves, Helena, Vàzquez, Jose Luis