books by subject
Market Research
Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Buyology: How Everything We Believe About Why We Buy Is Wrong
Consumer Society Reader
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)
Marketing Research: An Integrated Approach
Consumer Behaviour
Marketing Research: Student Text
Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business
Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945
Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)
Research and Development Management: Managing Projects and New Products
Investigating Audiences
Marketing Research Essentials 3e +CD (Wse)
Marketing Research
Readings in the Management of Innovation
End of Fashion, The: How Marketing Changed the Clothing Business Forever
Consumer Behavior (International Edition)
International Edition (Marketing Research: An Applied Orientation with SPSS)
Current Trends in Eye Tracking Research
Environmental Security in the Arctic Ocean: 0 (NATO Science for Peace and Security Series C: Environmental Security)
Labor in a Globalizing City: Economic Restructuring in São Paulo, Brazil: 16 (Urban and Landscape Perspectives, 16)
Leading Responsibly in the Asian Century
Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)
Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)
Creating Shared Value – Concepts, Experience, Criticism: 52 (Ethical Economy, 52)
Creating New Markets in the Digital Economy: Value And Worth
Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)
