books by subject
Market Research
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Treasure Hunt: Shopping Habits of the New Global Consumer
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management)
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Planning & Strategy: A Practical Introduction
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
Billions: Selling to the New Chinese Consumer
The Business of Space: The Next Frontier of International Competition
The Elgar Companion to Consumer Research and Economic Psychology
Negotiating Strategically: One Versus All
Applying Qualitative Methods to Marketing Management Research
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing Research: Methodological Foundations
Essentials of Marketing Research
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Research: An Applied Orientation: Global Edition
Marketing Research: Measurement, Method and Application
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
Japanese Consumer Dynamics
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Online Video Revolution: How to Reinvent and Market Your Business Using Video
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Consumer Brand Relationships: Meaning, Measuring, Managing
What Chinese Want: Culture, Communism, and China's Modern Consumer
Darwinian Fitness in the Global Marketplace: Analysing the Competition
