books by subject
Market Research
Marketing management
Lessons from Trump’s Political Communication: How to Dominate the Media Environment (Political Campaigning and Communication)
Business Statistics for Competitive Advantage with Excel 2016: Basics, Model Building, Simulation and Cases
Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
Business, Government and Economic Institutions in China (International Political Economy Series)
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Customer Relationship Management, Second Edition: Concept, Strategy, and Tools
Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics)
Marketing Strategy And Competitive Positioning
Communication & Energy Wire World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 6486 (PureData World Summary)
Kitchen Appliances, Electric, Domestic, Miscellaneous World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 8989 (PureData World Summary)
Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title
Consumer Behaviour
Marketing Strategy and Competitive Positioning
Marketing Strategies: A Contemporary Approach
Consumer Behavior
Exploring Marketing Research, International Edition (with Qualtrics Card)
Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)
Marketing Research, European Edition
Marketing Research:An International Approach
Market-Driven Management: Strategic and Operational Marketing
Strategic Industrial Marketing
BRANDS AND BRANDING (The Economist Series)
Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer
Consumer Behaviour: European Perspective
The Tipping Point: How Little Things Can Make a Big Difference
Applied Multivariate Statistical Analysis
Researching Business and Management
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
