Market Research

Marketing management

By Kotler, Dubois

Lessons from Trump’s Political Communication: How to Dominate the Media Environment (Political Campaigning and Communication)

By Morini, Marco

Business Statistics for Competitive Advantage with Excel 2016: Basics, Model Building, Simulation and Cases

By Fraser, Cynthia

Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients

By Srun, Francis

Business, Government and Economic Institutions in China (International Political Economy Series)

By Zhang, Xiaoke, Zhu, Tianbiao

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

By Backaler, Joel, Shankman, Peter

Customer Relationship Management, Second Edition: Concept, Strategy, and Tools

By Kumar, V.

Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics)

By Motohashi, Kazuyuki

Marketing Strategy And Competitive Positioning

By Hooley

Communication & Energy Wire World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 6486 (PureData World Summary)

By DataGroup, Editorial

Kitchen Appliances, Electric, Domestic, Miscellaneous World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 8989 (PureData World Summary)

By DataGroup, Editorial

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Consumer Behaviour

By Blackwell, Roger D., Engel, James F., Miniard, Paul W.

Marketing Strategy and Competitive Positioning

By Graham Hooley, John Saunders, Nigel Piercy, Brigitte Nicoulaud

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Consumer Behavior

By Schiffman, Leon, Kanuk, Leslie

Exploring Marketing Research, International Edition (with Qualtrics Card)

By William Zikmund

Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)

By Churchill, Gilbert, Brown, Tom

Marketing Research, European Edition

By Bush, Robert, Ortinau, David, Hair, Jr., Joseph, Shiu, Eric

Marketing Research:An International Approach

By Schmidt, Marcus

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Strategic Industrial Marketing

By Chisnall, Peter M.

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

Consumer Behaviour: European Perspective

By Solomon, Michael R., Bamossy, Gary, Askegaard, Prof Søren

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Applied Multivariate Statistical Analysis

By Johnson, Richard A., Wichern, Dean W.

Researching Business and Management

By Maylor, Harvey, Blackmon, Kate, Huemann, Martina

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

By Klaus, Philipp

Strategic Public Relations: A practical guide to success

By Harrison, Kim