Market Research

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Decent Exposure: How to Manage Your Own Publicity and Get it Right

By Vincent Yearley

Treasure Hunt: Shopping Habits of the New Global Consumer

By Michael J. Silverstein

Strategic Market Research: A Guide to Conducting Research that Drives Businesses

By Anne E Beall

Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management)

By Veal, A J

Market Research in Practice: An Introduction to Gaining Greater Market Insight

By Paul Hague

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

Marketing Communications: Offline and Online Integration, Engagement and Analytics

By Ze Zook, PR Smith

Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First

By Professor of History Frank Trentmann (University of California Berkeley)

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

The Business of Space: The Next Frontier of International Competition

By L. Brennan, A. Vecchi

The Elgar Companion to Consumer Research and Economic Psychology

By Peter E. Earl, Simon Kemp

Negotiating Strategically: One Versus All

By A. Nikolopoulos

Applying Qualitative Methods to Marketing Management Research

By R. Buber, J. Gadner, L. Richards

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

By M. Ingwer

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Marketing Research: Methodological Foundations

By Gilbert A. Churchill, Jr.

Essentials of Marketing Research

By V. Kumar, David A. Aaker, George S. Day

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Research: An Applied Orientation: Global Edition

By Naresh K. Malhotra, SPSS SPSS

Consumer Brand Relationships: Meaning, Measuring, Managing

By M. Fetscherin, T. Heilmann

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

By Tim Calkins

Japanese Consumer Dynamics

By P. Haghirian

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

By . Rajagopal

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

By L. Flores

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

By Bernd Schmitt, Glenn Van Zutphen

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

By A. Cox, C. Lonsdale, J. Sanderson, G. Watson