books by subject
Market Research
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Consumer Behaviour, 2nd Edition
Consumer Behavior, International Edition
The Principles of Islamic Marketing
Winning Minds: Secrets From the Language of Leadership
Marketing (Macmillan Business Briefing)
Consumer Behaviour
Consumer Behaviour
Strategic Advertising Management
Globalization of Consumer Markets: Structures and Strategies
Events Design and Experience (Events Management)
Consumer Behaviour: Applications in Marketing
Market Research in Practice: How to Get Greater Insight From Your Market
Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)
Behavioural Models for Market Analysis
Consumer Behaviour: A Practical Guide
The Economics of the Brand : A Marketing Analysis
Essentials of Marketing Research, 2nd Ed.
The Tipping Point: How Little Things Can Make a Big Difference
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
End of Marketing as We Know it
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
Industrial Market Research Handbook
Business Research Methods
WITH SPSS (Marketing Research)
Consumer Behavior: International Edition (Pie)
Consumer Behaviour: A European Outlook
Marketing Research: Measurement and Method
Consumer Behavior and Marketing Action
