Kapferer, Jean-Noel
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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- Books2Africa Collection
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- Subjects
- Author(s)
- Published
- 3rd January 2012
- Publisher
- Kogan Page
- ISBN-10
- 9780749465155
- ISBN-13
- 8601300435794
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