Marketing Management

Marketing For Dummies (UK Edition)

By Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander

The Financial Times A-Z Of Management And Finance the definitive Guide To Tools,TermsAnd Techniques: An A-Z Of Tools, Terms And Techniques (The FT Guides)

By Koch, Richard

Marketing Management, An Asian Perspective

By Kotler, Philip, Keller, Kevin, Ang, Swee, Tan, Chin, Leong, Siew

The Experience Economy, Updated Edition

By B. Joseph Pine II, James H Gilmore

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

By Vorley, Bill, Fearne, Andrew, Ray, Derek

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

Bold: How to be Brave in Business and Win

By Smith, Shaun, Milligan, Andy

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

By Review, Harvard Business, Goleman, Daniel, Kim, W. Chan, Mauborgne, Renée A., Christensen, Clayton M.

Citizen Brands: Putting Society at the Heart of your Business

By Willmott, Michael

The Marketing Gurus: Lessons From the Best Marketing Books of All Time

By Murray, Chris

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

CIM Coursebook 08/09 Marketing Research and Information (Official CIM Coursebook)

By Housden, Matthew

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Principles of Retail Management

By Varley, Rosemary, Rafiq, Dr Mohammed

Brain Sell

By Buzan, Tony, Israel, Richard

Brilliant Selling: What the best salespeople know, do and say

By Cassell, Jeremy, Bird, Tom

Marketing Management: United States Edition

By Kotler, Philip T., Keller, Kevin Lane

Integrated Marketing Communications

By Yeshin, Tony

Successful Marketing In A Week

By Davies, Barry, Eric

The Evolutionary Leap to Flourishing Individuals and Organizations

By Center for Evolutionary Learning

Sales Management: International Edition

By Tanner, Jeff, Erffmeyer, Robert C.

Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

By Moore, Geoffrey A., Mckenna, Regis A.

Product Leadership: Creating and Launching Superior New Products

By Cooper, Robert G.

Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It

By Perry, Donny

Essential Managers: Marketing Effectively

By Ali, Moi, Hayward, Adele

Market Segmentation

By McDonald, M., Dunbar, Ian

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By Kirby, Justin

Winning Sales and Marketing Tactics

By Winkler, John

Marketing Management: European Edition

By Kotler, Phil T., Keller, Kevin Lane, Goodman, Malcolm, Brady, Dr Mairead, Hansen, Mr Torben