books by subject
Marketing Management

Total Relationship Marketing: Rethinking Marketing Management

Essential Managers: Marketing Effectively

Sales Management: International Edition

Marketing Management & Strategy

Market Segmentation

Winning Sales and Marketing Tactics

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Global Marketing: International Edition

Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)

Tales From The Marketplace (Chartered Institute of Marketing (Paperback))

Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It′s Everyone′s Business

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Business Research Methods

HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)

Selling and Sales Management: Sixth edition

Selling: Principles,practice and Management

The Ultimate CRM Handbook

Marketing Management

Marketing Management: International Edition

The Marketing Plan Handbook: International Edition

Successful Customer Relationship Marketing

Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success

Prospecting: The Key to Sales Success (Better Management Skills S.)

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
