books by subject
Marketing Management
Business Research Methods
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Marketing Management: European Edition
Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers
Product Leadership: Creating and Launching Superior New Products
Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It
Essential Managers: Marketing Effectively
Sales Management: International Edition
Marketing Management & Strategy
Market Segmentation
Winning Sales and Marketing Tactics
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Global Marketing: International Edition
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Tales From The Marketplace (Chartered Institute of Marketing (Paperback))
Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It′s Everyone′s Business
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)
Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
Setting the PACE in Product Development
Marketing Strategy Masterclass
Marketing Management: A Relationship Approach
The Ultimate CRM Handbook
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success
Prospecting: The Key to Sales Success (Better Management Skills S.)
Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
