books by subject
Marketing Management
Total Relationship Marketing: Rethinking Marketing Management
Essential Managers: Marketing Effectively
Sales Management: International Edition
Marketing Management & Strategy
Market Segmentation
Winning Sales and Marketing Tactics
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Global Marketing: International Edition
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Tales From The Marketplace (Chartered Institute of Marketing (Paperback))
Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It′s Everyone′s Business
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)
Business Research Methods
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Selling and Sales Management: Sixth edition
Selling: Principles,practice and Management
The Ultimate CRM Handbook
Marketing Management
Marketing Management: International Edition
The Marketing Plan Handbook: International Edition
Successful Customer Relationship Marketing
Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success
Prospecting: The Key to Sales Success (Better Management Skills S.)
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
