books by subject
Marketing Management
Marketing and General Practice
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
Setting the PACE in Product Development
Marketing Strategy Masterclass
Marketing Management: A Relationship Approach
The Ultimate CRM Handbook
Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Prospecting: The Key to Sales Success (Better Management Skills S.)
Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success
Successful Customer Relationship Marketing
The Marketing Plan Handbook: International Edition
Marketing Management: International Edition
Marketing Management
The Selling Bible: For People in the Business of Selling
Handbook of Sales and Marketing Management
Prologue to Population Geography (Foundations of Economic Geography)
Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose
Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy
Marketing Management for Nonprofit Organizations
Sales Promotion
The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market
Selling and Sales Management
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Cases in Marketing Management
Managing the Marketing Functions: The Challenge of Customer-centred Enterprise
Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (BUSINESS BOOKS)
