Marketing Management

Market Segmentation

By McDonald, M., Dunbar, Ian

Successful Marketing In A Week

By Davies, Barry, Eric

The Evolutionary Leap to Flourishing Individuals and Organizations

By Center for Evolutionary Learning

Marketing For Dummies (UK Edition)

By Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander

Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)

By Christopher, Martin, Payne, Adrian, Ballantyne, David

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

By Review, Harvard Business, Porter, Michael E., Kaplan, Robert S., Kahneman, Daniel, Martin, Roger L.

Marketing Express: Marketing 04.01 (Express Exec)

By Mariotti, John L.

Surpetition

By Edward, De Bono

Environmental Management in Organizations: The IEMA Handbook

By Brady, John

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Marketing Management: European Edition

By Kotler, Phil T., Keller, Kevin Lane, Goodman, Malcolm, Brady, Dr Mairead, Hansen, Mr Torben

Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

By Moore, Geoffrey A., Mckenna, Regis A.

Product Leadership: Creating and Launching Superior New Products

By Cooper, Robert G.

Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It

By Perry, Donny

Essential Managers: Marketing Effectively

By Ali, Moi, Hayward, Adele

Sales Management: International Edition

By Tanner, Jeff, Erffmeyer, Robert C.

Marketing Management & Strategy

By Doyle, MR Peter

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

Business Research Methods

By Zikmund, William G.

HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)

By Review, Harvard Business, Katzenbach, Jon R., Eisenhardt, Kathleen M., Gratton, Lynda

Selling and Sales Management: Sixth edition

By Jobber, David, Lancaster, Geoffrey

Selling: Principles,practice and Management

By Cooper, Simon Mcim Mimgt Mism (Bournemou, Simon

Brand Management: A Theoretical and Practical Approach

By Riezebos, Rik

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

By Hutt, Michael D., Speh, Thomas W.

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

By Visser, Marjolein, Sikkenga, Berend, Berry, Mike

Key Customers: How to Manage Them Profitably (CIM Professional Development)

By McDonald, Malcolm, etc., Rogers, Beth, Woodburn, Diana