Moore, Geoffrey A., Mckenna, Regis A.
Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers
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- Books2Africa Collection
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- Subjects
- Author(s)
- Published
- 1st November 1991
- Publisher
- Harper Business
- ISBN-10
- 0887305199
- ISBN-13
- 9780887305191
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