books by subject
Brands & Corporate Identity

Marketing South African Tourism and Hospitality

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

Strategic Marketing in Practice: 2004-2005

Marketing Plans: How to Prepare Them, How to Use Them

Credit Scoring for Risk Managers: The Handbook for Lenders

Marketing Plans for Services: A Complete Guide

Essentials of Marketing

CIM - 11 Managing Marketing Performance: Study Text

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

Facets of Corporate Identity, Communication and Reputation

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

International Marketing Strategy: 2003-2004

Marketing Fundamentals: 05/06

Marketing Research and Information: 2005-2006

Marketing Planning: 2005-2006

Marketing in Practice: 2007/08

Making The Most of Your Corporate Brand

Effective Management for Marketing: 2002-2003

Strategic Marketing in Practice: 05/06

Marketing Environment: 2006/07

Marketing Finance

Relationship Marketing

Scoring Points: How Tesco Continues to Win Customer Loyalty

Marketing Services: Competing through Quality

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

Marketing Strategy: A Decision-Focused Approach

Sustainability Marketing: A Global Perspective

Analysis and Evaluation: 2006-2007

Principles of Services Marketing
