books by subject
Brands & Corporate Identity

Say It with Presentations, Second Edition, Revised & Expanded

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell

"Harvard Business Review" on Customer Relationship Management

The Marketing Audit: Translating Marketing Theory into Practice

Do Something Different: Proven Marketing Techniques to Transform Your Business

essentials-of-marketing

The End of Advertising as We Know it

Customer is King: How to Exceed Their Expectations

PR Power: Inside Secrets from the World of Spin

It's Not About Size: Bigger Brands for Smaller Businesses

Little e, Big Commerce: How to Make a Profit Online

Strategic Brand Management: United States Edition

Fashion Marketing

Fashion Brands: Branding Style from Armani to Zara

Marketing Research: An Applied Approach, Updated Second Edition

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World

Marketing Tourism Products: Concepts, Issues, Cases

Good Business: Your World Needs You

Traction: How Any Startup Can Achieve Explosive Customer Growth

Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

The Limits of Capitalism: An Approach to Globalization Without Neoliberalism

Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike

Direct and Database Marketing: Targeting Interaction Control and Continuity

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

E–Mail Marketing For Dummies

Storytelling with Data: A Data Visualization Guide for Business Professionals

Power Selling
