books by subject
Brands & Corporate Identity
Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
Start Something That Matters
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell
"Harvard Business Review" on Customer Relationship Management
The Marketing Audit: Translating Marketing Theory into Practice
Do Something Different: Proven Marketing Techniques to Transform Your Business
essentials-of-marketing
The End of Advertising as We Know it
Customer is King: How to Exceed Their Expectations
PR Power: Inside Secrets from the World of Spin
It's Not About Size: Bigger Brands for Smaller Businesses
Little e, Big Commerce: How to Make a Profit Online
Strategic Brand Management: United States Edition
Fashion Marketing
Fashion Brands: Branding Style from Armani to Zara
Marketing Research: An Applied Approach, Updated Second Edition
The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1
Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
The Limits of Capitalism: An Approach to Globalization Without Neoliberalism
Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike
Direct and Database Marketing: Targeting Interaction Control and Continuity
Marketing Tourism Products: Concepts, Issues, Cases
The Alchemists: Inside the secret world of central bankers
Storytelling with Data: A Data Visualization Guide for Business Professionals
The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World
Say It with Presentations, Second Edition, Revised & Expanded
E–Mail Marketing For Dummies
