books by subject
Brands & Corporate Identity

Legal Foundations of Free Markets

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World

Say It with Presentations, Second Edition, Revised & Expanded

E–Mail Marketing For Dummies

Storytelling with Data: A Data Visualization Guide for Business Professionals

Power Selling

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

Wally Olins on Branding

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

The Alchemists: Inside the secret world of central bankers

Marketing Tourism Products: Concepts, Issues, Cases

Direct and Database Marketing: Targeting Interaction Control and Continuity

Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike

The Limits of Capitalism: An Approach to Globalization Without Neoliberalism

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development

Traction: How Any Startup Can Achieve Explosive Customer Growth

Good Business: Your World Needs You

We Are All Weird: The Rise of Tribes and the End of Normal

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy

Branded Hearts

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Janet Marsh's Nature Diary

Selling For Dummies

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

The Soul of the Firm

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

Inside Her Pretty Little Head: Branding and Marketing to Women
