books by subject
Brands & Corporate Identity
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Fashion Marketing
Fashion Brands: Branding Style from Armani to Zara
Marketing Research: An Applied Approach, Updated Second Edition
Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World
Say It with Presentations, Second Edition, Revised & Expanded
E–Mail Marketing For Dummies
Storytelling with Data: A Data Visualization Guide for Business Professionals
Power Selling
Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results
Wally Olins on Branding
The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1
The Alchemists: Inside the secret world of central bankers
Marketing Tourism Products: Concepts, Issues, Cases
Direct and Database Marketing: Targeting Interaction Control and Continuity
Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike
The Limits of Capitalism: An Approach to Globalization Without Neoliberalism
Inside Her Pretty Little Head: Branding and Marketing to Women
Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
The Soul of the Firm
We Are All Weird: The Rise of Tribes and the End of Normal
Marketing Mistakes
The Handbook of Brand Management
The Challenge of Strategic Management
Brand Breakout: How Emerging Market Brands Will Go Global
Traction: How Any Startup Can Achieve Explosive Customer Growth
Good Business: Your World Needs You
