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Brands & Corporate Identity

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Power Selling

By Jeffrey Weiss, Michael Friedman

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

essentials-of-marketing

By blythe-jim

The End of Advertising as We Know it

By Sergio Zyman, Armin Brott

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

PR Power: Inside Secrets from the World of Spin

By Amanda Barry-Hirst, Sir Richard Branson

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Little e, Big Commerce: How to Make a Profit Online

By Timothy Cumming, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Marketing Research: An Applied Approach, Updated Second Edition

By David F. Birks, Naresh Malhotra

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

By Reichheld, Frederick F., Cook, Scott

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World

By Lester C. Thurow

Say It with Presentations, Second Edition, Revised & Expanded

By Gene Zelazny

E–Mail Marketing For Dummies

By Arnold, John

Storytelling with Data: A Data Visualization Guide for Business Professionals

By Cole Nussbaumer Knaflic

The Limits of Capitalism: An Approach to Globalization Without Neoliberalism

By Wim Dierckxsens

Wannabe A Writer We've Heard Of?

By Jane Wenham-Jones

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

By Lois, George

The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

By Shoshana Zuboff, James Maxmin

Legal Foundations of Free Markets

By Stephen Copp

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares

Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development

By Sarah Lewis, Jonathan Passmore, Stefan Cantore

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

Wally Olins on Branding

By Wally Olins

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

The Alchemists: Inside the secret world of central bankers

By Neil Irwin

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock