Brands & Corporate Identity

Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition

By Neil Russell-Jones & Lynne Jones

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

Marketing

By Paul Reynolds, Geoff Lancaste

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Successful Public Relations in a Week

By Claire Austin, Sophie Gillett

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

By Dan Olsen

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

International Marketing

By Pervez Ghauri, Philip Cateora

Attracting Perfect Customers

By Hall

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Driving Loyalty

By Kirk Kazanjian

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Identifying Roses

By John Mattock

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Selling Professionally

By Rebecca L. Morgan

New Developments and Approaches in Consumer Behaviour Research

By Claudia Mennicken, Ingo Balderjahn

Ogilvy on Advertising

By David Ogilvy

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls

The Sales Bible, New Edition: The Ultimate Sales Resource

By Jeffrey Gitomer

Start Your Own Information Marketing Business

By Entrepreneur Press

The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business

By Blanchard, Ken, Hutson, Don, Willis, Ethan

The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months

By Dan Kennedy, Bill Glazer, Robert Skrob

This is Marketing: You Can't Be Seen Until You Learn To See

By Seth Godin

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

By John Jantsch