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Brands & Corporate Identity

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It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

By Kathy Schroeder

Monet by Himself: Paintings and Drawings, Pastels and Letters

By Richard Kendal

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

Resonate: Present Visual Stories that Transform Audiences

By Nancy Duarte

The Growth Illusion: How Economic Growth Has Enriched the Few, Impoverished the Many and Endangered the Planet

By Richard Douthwaite

Start Something That Matters

By Blake Mycoskie

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell

By Nancy F. Koehn

"Harvard Business Review" on Customer Relationship Management

By Harvard Business Review

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

essentials-of-marketing

By blythe-jim

The End of Advertising as We Know it

By Sergio Zyman, Armin Brott

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

PR Power: Inside Secrets from the World of Spin

By Amanda Barry-Hirst, Sir Richard Branson

Say It with Presentations, Second Edition, Revised & Expanded

By Gene Zelazny

The Alchemists: Inside the secret world of central bankers

By Neil Irwin

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

Wally Olins on Branding

By Wally Olins

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock

Power Selling

By Jeffrey Weiss, Michael Friedman

Storytelling with Data: A Data Visualization Guide for Business Professionals

By Cole Nussbaumer Knaflic

E–Mail Marketing For Dummies

By Arnold, John

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Little e, Big Commerce: How to Make a Profit Online

By Timothy Cumming, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

By Reichheld, Frederick F., Cook, Scott

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World

By Lester C. Thurow