Brands & Corporate Identity

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Effective Management for Marketing: 2002-2003

By Mike Worsam

Strategic Marketing in Practice: 05/06

By Ashok Ranchhod

Marketing Environment: 2006/07

By Michael Oldroyd

Marketing Finance

By Keith Ward

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Marketing Services: Competing through Quality

By Leonard L. Berry, A. Parasuraman

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing South African Tourism and Hospitality

By Richard George

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Principles of Marketing European Edition

By Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., Piercy, Nigel

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Jean-Noel Kapferer

Ise Marketing Principles and Best Practice

By K. Hoffman, Michael R. Czinkota

Corporate Reputation, Brand and Communication

By Stuart Roper, Chris Fill

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

By Laurie Young

Global Marketing: An Interactive Approach

By Kate Gillespie, H. David Hennessey, Jean-Pierre Jeannet, Hubert D. Hennessey

The Marketing Century: How Marketing Drives Business and Shapes Society

By The CIM, Jeremy Kourdi

Marketing Environment: 2004-2005

By Marketing Knowledge

Strategic Market Management

By David A. Aaker

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Fairy Tales

By Aleksandr Sergeevich Pushkin, John Bayley, J. Dalley

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Influencer Marketing

By Duncan Brown, Nick Hayes

Commonsense Direct Marketing

By Drayton Bird

A Handbook of Sales and Marketing Management

By Len Rogers