books by subject
Brands & Corporate Identity

It's Not About Size: Bigger Brands for Smaller Businesses

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

Monet by Himself: Paintings and Drawings, Pastels and Letters

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

Resonate: Present Visual Stories that Transform Audiences

The Growth Illusion: How Economic Growth Has Enriched the Few, Impoverished the Many and Endangered the Planet

Start Something That Matters

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell

"Harvard Business Review" on Customer Relationship Management

The Marketing Audit: Translating Marketing Theory into Practice

Do Something Different: Proven Marketing Techniques to Transform Your Business

essentials-of-marketing

The End of Advertising as We Know it

Customer is King: How to Exceed Their Expectations

PR Power: Inside Secrets from the World of Spin

Say It with Presentations, Second Edition, Revised & Expanded

The Alchemists: Inside the secret world of central bankers

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

Wally Olins on Branding

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

Power Selling

Storytelling with Data: A Data Visualization Guide for Business Professionals

E–Mail Marketing For Dummies

Fashion Brands: Branding Style from Armani to Zara

Little e, Big Commerce: How to Make a Profit Online

Strategic Brand Management: United States Edition

Fashion Marketing

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
