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Brands & Corporate Identity

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Marketing South African Tourism and Hospitality

By Richard George

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

By BPP Professional Education

Strategic Marketing in Practice: 2004-2005

By Ashok Ranchhod

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Credit Scoring for Risk Managers: The Handbook for Lenders

By Niall Lynas, Elizabeth Mays

Marketing Plans for Services: A Complete Guide

By Adrian Payne, Malcolm McDonald, Pennie Frow

Essentials of Marketing

By Frances Brassington, Stephen Pettitt

CIM - 11 Managing Marketing Performance: Study Text

By BPP Learning Media

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

By BPP

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

International Marketing Strategy: 2003-2004

By Steve Carter

Marketing Fundamentals: 05/06

By Frank Withey, Geoff Lancaster

Marketing Research and Information: 2005-2006

By Matthew Housden

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Marketing in Practice: 2007/08

By Tony Curtis

Making The Most of Your Corporate Brand

By Nicholas. Ind

Effective Management for Marketing: 2002-2003

By Mike Worsam

Strategic Marketing in Practice: 05/06

By Ashok Ranchhod

Marketing Environment: 2006/07

By Michael Oldroyd

Marketing Finance

By Keith Ward

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Marketing Services: Competing through Quality

By Leonard L. Berry, A. Parasuraman

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

Sustainability Marketing: A Global Perspective

By Frank-Martin Belz, Ken Peattie

Analysis and Evaluation: 2006-2007

By Wendy Lomax

Principles of Services Marketing

By Adrian Palmer

CIM 4 Stakeholder Marketing: Study Text

By BPP Learning Media