books by subject
Brands & Corporate Identity
The Fashion Handbook
Strategic Marketing Planning and Evaluation
Successful Public Relations in a Week
The Informed Student Guide to Marketing
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Smart Retail: Winning ideas and strategies from the most successful retailers in the world
International Marketing
Attracting Perfect Customers
UnMarketing: Stop Marketing. Start Engaging.
A Master Class in Brand Planning: The Timeless Works of Stephen King
Driving Loyalty
Soar: How the Best Airline Brands Delight Customers and Inspire Employees
Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales
Identifying Roses
Mini Cases in Marketing
Selling Professionally
New Developments and Approaches in Consumer Behaviour Research
Ogilvy on Advertising
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition
Making the Sale
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
Building Brand Communities: How Organizations Succeed by Creating Belonging
The Way of the Dog: The Art of Making Success Inevitable
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Death of a Salesman
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.
