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Brands & Corporate Identity

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Death of a Salesman

By Prof. Enoch Brater, Arthur Miller

Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

By Jeffrey Gitomer

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

By Allan Dib

Adland: A Global History of Advertising

By Mark Tungate

A. to Z. of Sales Management

By John Fenton

Quantitative Methods in Marketing

By Graham J. Hooley, Michael K. Hussey

The Laws of Choice

By Eric Marder

How Brands Grow: What Marketers Don't Know

By Byron Sharp (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)

Oversubscribed: How To Get People Lining Up To Do Business With You

By Daniel Priestley

Selling to Win

By Richard Denny

McCormack on Selling

By Mark H. McCormack

Creative Arts Marketing

By Elizabeth Hill, Catherine O'Sullivan, Terry O'Sullivan, Terry O' Sullivan, Catherine O' Sullivan (Airedale and Wharfdale College)

Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services

By Jeffrey P. Davidson

Marketing Imagination

By Theodore Levitt

Loyalty Rules: How Today's Leaders Build Lasting Relationships

By Frederick F. Reichheld

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

Social Marketing and Public Health: Theory and Practice

By Jeff French, Clive Blair-Stevens, Dominic Mcvey, Rowena Merritt

The Oxford Textbook of Marketing

By Keith John Blois

An Integrative Guide to Consumer Neuroscience

By Sven Braeutigam (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity), Peter Kenning (Chair of Marketing, Chair of Marketing, Faculty of Business Administration a...

Services Marketing

By William Chitty (, Murdoch University), Steven D'Alessandro (Professor, Professor, Charles Sturt University), David Gray (Adjunct Associate Professor, Adjunct Associate Professor, Andrew Hughes (Senior Lecturer, Senior Lecture...