books by subject
Brands & Corporate Identity
INTRODUCTION TO MARKETING
Introduction to Marketing
CIM Study Text: Marketing Fundamentals
Management of Marketing
Selling and Sales Management 10th edn
Essentials of Marketing Management
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development
Traction: How Any Startup Can Achieve Explosive Customer Growth
Good Business: Your World Needs You
Legal Foundations of Free Markets
The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Wannabe A Writer We've Heard Of?
Inside Her Pretty Little Head: Branding and Marketing to Women
Brand Breakout: How Emerging Market Brands Will Go Global
The Challenge of Strategic Management
The Handbook of Brand Management
Marketing Mistakes
We Are All Weird: The Rise of Tribes and the End of Normal
The Soul of the Firm
Strategic Advertising Management
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers
How to Sell a Service: Guidelines for Effective Selling in a Service Business
Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Selling and Sales Management
Monet's Years at Giverny: Beyond Impressionism
