books by subject
Brands & Corporate Identity
Smart Retail: Winning ideas and strategies from the most successful retailers in the world
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The Informed Student Guide to Marketing
Successful Public Relations in a Week
Strategic Marketing Planning and Evaluation
Marketing
The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today
Marketing Case Studies: How to Tackle Them - How to Answer Them
Essentials of Marketing Management
Marketing Communications: 2003-2004
How to Sell a Service: Guidelines for Effective Selling in a Service Business
Brand Breakout: How Emerging Market Brands Will Go Global
The Challenge of Strategic Management
The Handbook of Brand Management
Marketing Mistakes
We Are All Weird: The Rise of Tribes and the End of Normal
The Soul of the Firm
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell
Selling For Dummies
Janet Marsh's Nature Diary
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Branded Hearts
Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy
Monet's Years at Giverny: Beyond Impressionism
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers
Introduction to Marketing
INTRODUCTION TO MARKETING
