Brands & Corporate Identity

Different: Escaping the Competitive Herd

By Youngme Moon

A Handbook of Sales and Marketing Management

By Len Rogers

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Commonsense Direct Marketing

By Drayton Bird

Influencer Marketing

By Duncan Brown, Nick Hayes

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Fairy Tales

By Aleksandr Sergeevich Pushkin, John Bayley, J. Dalley

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Marketing Strategy, Text and Cases

By Michael Hartline, O. C. Ferrell

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Essentials of Services Marketing

By Jochen Wirtz, Patricia Chew, Christopher H Lovelock

Marketing: Real People, Real Decisions

By Solomon Michael R, Solomon, Michael R., Marshall, Greg W, Stuart, Elnora W., Barnes, Bradley, Mitchell, Vincent-Wayne

CIM 4 Stakeholder Marketing: Study Text

By BPP Learning Media

Sustainability Marketing: A Global Perspective

By Frank-Martin Belz, Ken Peattie

Analysis and Evaluation: 2006-2007

By Wendy Lomax

Principles of Services Marketing

By Adrian Palmer

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

Strategic Market Management

By David A. Aaker

Marketing Environment: 2004-2005

By Marketing Knowledge

The Marketing Century: How Marketing Drives Business and Shapes Society

By The CIM, Jeremy Kourdi

Global Marketing: An Interactive Approach

By Kate Gillespie, H. David Hennessey, Jean-Pierre Jeannet, Hubert D. Hennessey

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

By Laurie Young

Corporate Reputation, Brand and Communication

By Stuart Roper, Chris Fill