books by subject
Brands & Corporate Identity
Successful Public Relations in a Week
The Informed Student Guide to Marketing
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Smart Retail: Winning ideas and strategies from the most successful retailers in the world
International Marketing
Attracting Perfect Customers
UnMarketing: Stop Marketing. Start Engaging.
A Master Class in Brand Planning: The Timeless Works of Stephen King
Driving Loyalty
Soar: How the Best Airline Brands Delight Customers and Inspire Employees
Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales
Identifying Roses
Mini Cases in Marketing
Selling Professionally
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Marketing For Dummies, 5th Edition
The Fire Engine That Disappeared (Martin Beck): 9: Book 5 (A Martin Beck Novel)
Brutal Simplicity of Thought: How It Changed the World
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry
The Marketing Book (The marketing series)
Why Fonts Matter
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Surpetition
Patience of a Saint
Marketing Express: Marketing 04.01 (Express Exec)
Marketing (First Year Study Guides)
HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)
