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Brands & Corporate Identity

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Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

International Marketing

By Pervez Ghauri, Philip Cateora

Attracting Perfect Customers

By Hall

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Driving Loyalty

By Kirk Kazanjian

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Identifying Roses

By John Mattock

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Selling Professionally

By Rebecca L. Morgan

New Developments and Approaches in Consumer Behaviour Research

By Claudia Mennicken, Ingo Balderjahn

Ogilvy on Advertising

By David Ogilvy

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls

Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition

By Neil Russell-Jones & Lynne Jones

Making the Sale

By Fifty Lessons

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

By Christer Holloman

Building Brand Communities: How Organizations Succeed by Creating Belonging

By Carrie Melissa Jones

The Way of the Dog: The Art of Making Success Inevitable

By Geoffrey Burch

The Fashion Handbook

By Tim Jackson

Markets of Paris

By Dixon Long, Ruthanne Long, Alison Harris

The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive...

By Judy Allen

Consuming Kids: The Hostile Takeover of Childhood

By Susan Linn

Marketing Complementary Therapy 4

By Steven A. Harold

The Ultimate Small Business Marketing Book

By Dee Blick

Sales On A Beermat

By Chris West, Mike Southon

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

By John Jantsch

This is Marketing: You Can't Be Seen Until You Learn To See

By Seth Godin

The Sales Bible, New Edition: The Ultimate Sales Resource

By Jeffrey Gitomer

The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business

By Blanchard, Ken, Hutson, Don, Willis, Ethan