books by subject
Brands & Corporate Identity
Successful Public Relations in a Week
The Informed Student Guide to Marketing
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Smart Retail: Winning ideas and strategies from the most successful retailers in the world
International Marketing
Attracting Perfect Customers
UnMarketing: Stop Marketing. Start Engaging.
A Master Class in Brand Planning: The Timeless Works of Stephen King
Driving Loyalty
Soar: How the Best Airline Brands Delight Customers and Inspire Employees
Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales
Identifying Roses
Mini Cases in Marketing
Selling Professionally
New Developments and Approaches in Consumer Behaviour Research
Ogilvy on Advertising
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition
Making the Sale
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
Building Brand Communities: How Organizations Succeed by Creating Belonging
The Way of the Dog: The Art of Making Success Inevitable
The Fashion Handbook
Markets of Paris
The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive...
Consuming Kids: The Hostile Takeover of Childhood
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Marketing For Dummies, 5th Edition
