books by subject
Brands & Corporate Identity

Uncommon Practice: People Who Deliver a Great Brand Experience

Decoded: The Science Behind Why We Buy

Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom in a Book (Adobe))

Brand Spirit: How Cause Related Marketing Builds Brands

CIM Coursebook 08/09 Marketing Research and Information (Official CIM Coursebook)

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

The Marketing Gurus: Lessons From the Best Marketing Books of All Time

The Mental World of Brands: Mind, Memory and Brand Success

After Image: Mind-Altering Marketing

Hedge Hogging

Culting Of Brands, The

How Brands Become Icons: The Principles of Cultural Branding

The Economics of Commercial Property Markets

Citizen Brands: Putting Society at the Heart of your Business

"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "

Megatrends in Retail Real Estate: 3 (Research Issues in Real Estate, 3)

Real Estate Valuation Theory: 8 (Research Issues in Real Estate, 8)

Essays in Honor of William N. Kinnard, Jr.: 9 (Research Issues in Real Estate, 9)

Essays in Honor of James A. Graaskamp: Ten Years After: 6 (Research Issues in Real Estate, 6)

Let's Get Visible!: Get Brand Clarity, Stand Out in Your Industry and Supercharge Your Business Growth

Brand Atlas: Branding Intelligence Made Visible

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey AwardWinning article "The Focused Leader") (HBR's 10 Must Reads)

Bold: How to be Brave in Business and Win

The No-Nonsense Guide to Fair Trade (No-Nonsense Guides)

Marketing Communications: From Fundamentals to Strategies

Teach Yourself Successful Key Account Management in a Week

Zara and her Sisters: The Story of the World’s Largest Clothing Retailer

Official Guide to Success (Panther Bks.)

Creating a Brand Identity: A Guide for Designers
