Brands & Corporate Identity

McCormack on Selling

By Mark H. McCormack

Creative Arts Marketing

By Elizabeth Hill, Catherine O'Sullivan, Terry O'Sullivan, Terry O' Sullivan, Catherine O' Sullivan (Airedale and Wharfdale College)

Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services

By Jeffrey P. Davidson

Marketing Imagination

By Theodore Levitt

Loyalty Rules: How Today's Leaders Build Lasting Relationships

By Frederick F. Reichheld

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

Social Marketing and Public Health: Theory and Practice

By Jeff French, Clive Blair-Stevens, Dominic Mcvey, Rowena Merritt

The Oxford Textbook of Marketing

By Keith John Blois

An Integrative Guide to Consumer Neuroscience

By Sven Braeutigam (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity), Peter Kenning (Chair of Marketing, Chair of Marketing, Faculty of Business Administration a...

Services Marketing

By William Chitty (, Murdoch University), Steven D'Alessandro (Professor, Professor, Charles Sturt University), David Gray (Adjunct Associate Professor, Adjunct Associate Professor, Andrew Hughes (Senior Lecturer, Senior Lecture...

Fame and Fortune: How Successful Companies Build Winning Reputations

By Charles Fombrun, Cees Van Riel

Conjoint Measurement: Methods and Applications

By Anders Gustafsson, Andreas Hermann, Frank Huber, A. Herrmann (University of Mainz, Germany)

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

By Laura R. Oswald (President, President, Marketing Semiotics Inc.)

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

By Glen L. Urban, Steve Star

"Harvard Business Review" on Marketing

By Harvard Business Review

Cats: An Exeter Leisure Guide

By Howard Loxton

Adland: A Global History of Advertising

By Mark Tungate

The Streetcorner Strategy for Winning Local Markets: Right Sales, Right Service, Right Customers, Right Cost

By Robert E. Hall

Essential Drucker (Classic Drucker Collection)

By Drucker, Peter

Selling the Invisible: A Field Guide to Modern Marketing

By Harry Beckwith

Morality and the Market: Consumer Pressure for Corporate Accountability

By N. Craig Smith

Planned Press and Public Relations

By Frank Jefkins, Frank William Jefkins

Relationship Marketing: Successful Strategies For The Age Of The Customer

By Regis Mckenna

Global Marketing

By Svend Hollensen

Strategic Marketing Management

By Alexander Chernev

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

By Leslie de Chernatony

Emotional Selling: Using Emotional Intelligence to Get Sales

By David Yule

Ten Keys to Dynamic Customer Relations

By Gregory H. Sorensen

Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century

By Fiona Gilmore

Retail Power Plays: From Trading to Brand Leadership

By Michael Jary, Andrew Wileman