Brands & Corporate Identity

Discovering Marketing: An Active-learning Approach (Promoting Active Learning S.)

By Stokes, D.R.

Risk Based e-Business Testing (Computing Library S.)

By Gerrard, Paul, Thompson, Neil

Beer Means Business: Economics and Marketing in the UK Brewing Industry

By Babak, Csaba

Generation M: Young Muslims Changing the World

By Shelina Janmohamed

The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

By Carvill, Michelle

Soft Skills: The software developer's life manual

By John Sonmez

Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

By Gad Saad

The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market

By Coughlin, Joseph F.

Let's Connect!: A Practical Guide for Highly Effective Professional Networking

By Vermeiren, Jan, Beaumont, Susanna

Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

By Levy, Scott

The 25 Sales Habits of Highly Successful Salespeople

By Schiffman, Stephan

Married to the Brand

By William J. McEwen

Packaging Makeovers: Graphic Redesign for Market Change: Graphic Makeovers for Market Change

By Gordon, Stacey King

Hooked: How to Build Habit-Forming Products

By Eyal, Nir

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

By Konrath, Jill

The Big Moo: Stop Trying to be Perfect and Start Being Remarkable

By Godin, Seth

Free Prize Inside: The Next Big Marketing Idea

By Godin, Seth

Ahead of the Curve: A Commonsense Guide to Forecasting Business And Market Cycle: A Commonsense Guide to Forecasting Business and Market Cycles

By Joseph H. Ellis

Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

By Nirmalya Kumar, Philip Kotler

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

By Dyer, Davis, Dalzell, Frederick, Olegario, Rowena

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

By Chapman, Merrill R.

The Invisible Grail: In Search of the True Language of Brands

By Simmons, John

How to Beat the 80/20 Rule in Selling

By Rigg, Alan

Vault Career Guide to Marketing & Brand Management

By Goodman, Jennifer, Dudnyk, Gabrielle, Phillips, John

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

By Phillips, Peter L.

Emotional Branding: The New Paradigm for Connecting Brands to People

By Gobe, Marc, Zyman, Sergio

Cold Calling Techniques 5th Edition: That Really Work!

By Schiffman, Stephan

Guerrilla Publicity: Hundreds of Sure-fire Tactics... (Guerrilla S.)

By Jay Conrad Levinson, Rick Frishman, Jill Lublin

Contagious: Why Things Catch on

By Berger, Jonah