Brands & Corporate Identity

How to Win Customers and Keep Them for Life

By LeBoeuf

Basic Marketing

By E. Jerome McCarthy, William D. Perreault Jr.

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States

By Hirschman, Albert O. Hirschman

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Building Great Customer Experiences

By Colin Shaw, John Ivens

Twitter Power: How to Dominate Your Market One Tweet at a Time

By Joel Comm, Ken Burge, ANTHONY ROBBINS

Insanely Simple: The Obsession That Drives Apple's Success

By Ken Segall

Perennial Seller: The Art of Making and Marketing Work that Lasts

By Ryan Holiday

Predictable Revenue

By Aaron Ross, Marylou Tyler

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

By Roberge, Mark

Measuring Empowerment: Cross-Disciplinary Perspectives

By Deepa Narayan

How to Write and Sell a Book Proposal

By Stella Whitelaw, Spencer Hart

The Reputation Game: The Art of Changing How People See You

By David Waller, Rupert Younger

CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

By Merlin Stone, Bryan Foss

Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

By Rahel Anne Bailie, Noz Urbina

Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success

By Peter Cheverton

International Marketing

By Pervez Ghauri, Philip Cateora

Successful Selling in a Week

By Christine Harvey

Essentials of Marketing

By Paul Baines (Reader in Marketing and Director, MSc Strategic Marketing, School of Management, Cranfield University), Chris Fill (Director and Founder of Fillassociates, and formerly a Principal Lecturer at the University of Portsmouth), Kelly Page (Lec...

CIM 10 Analysis and Decisions: Study Text

By BPP Learning Media

Principles and Practice of Marketing

By Jim Blythe

Marketing Communications: discovery, creation and conversations

By Chris Fill, Sarah Turnbull

CIM 12 Managing Corporate Reputation: Study Text

By BPP Learning Media

The Packaging and Design Templates Sourcebook (Graphic Design) ROTOVISION Edition by Herriott, Luke [2007]

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Kellogg on Marketing 2e

By A Tybout

Brilliant Selling

By Tom Bird, Jeremy Cassell

Strategic Performance Management

By Bernard Marr, Dina Gray

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

By Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Smith, Alan, Papadakos, Trish