books by subject
Brands & Corporate Identity
Cold Calling Techniques 5th Edition: That Really Work!
Emotional Branding: The New Paradigm for Connecting Brands to People
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Vault Career Guide to Marketing & Brand Management
How to Beat the 80/20 Rule in Selling
The Invisible Grail: In Search of the True Language of Brands
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation
Ahead of the Curve: A Commonsense Guide to Forecasting Business And Market Cycle: A Commonsense Guide to Forecasting Business and Market Cycles
Free Prize Inside: The Next Big Marketing Idea
The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Hooked: How to Build Habit-Forming Products
Packaging Makeovers: Graphic Redesign for Market Change: Graphic Makeovers for Market Change
Married to the Brand
The 25 Sales Habits of Highly Successful Salespeople
Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business
Let's Connect!: A Practical Guide for Highly Effective Professional Networking
The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market
Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Soft Skills: The software developer's life manual
The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses
Generation M: Young Muslims Changing the World
Beer Means Business: Economics and Marketing in the UK Brewing Industry
Sales & Service Excellence: How to Stand Out from the Crowd
Do Your Own Publicity
The Art of Closing a Deal
