Brands & Corporate Identity

Strategic Market Management: Global Perspectives

By McLoughlin, Damien, Aaker, David A.

HNC/HND BTEC Option Units 17, 18, 19, 20 Pathways Business and Marketing: Business Course Book

By BPP

Marketing Communications

By Fill, Chris, Chris Fill

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

By Ahmed, Pervaiz K.

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Business Marketing Management: B2B, International Edition

By Michael Hutt

Essentials of Marketing Communications

By Fill, Chris

Essentials of Marketing

By Blythe, Prof Jim

Strategic Market Creation: A New Perspective on Marketing and Innovation Management

By Tollin, Karin

Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

By Shimp, Terence, Andrews, J. Craig

Strategic Market Relationships - From Strategy to Implementation: Second Edition

By Donaldson, Bill

Strategic Marketing: In the Customer Driven Organization

By Bradley

Marketing Strategy and Competitive Positioning

By Graham Hooley, John Saunders, Nigel Piercy, Brigitte Nicoulaud

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Strategic Market Management

By McLoughlin, Damien, Aaker, David A.

Marketing: A Global Perspective

By Verhage, Bronis

Marketing Research:An International Approach

By Schmidt, Marcus

Strategic Brand Management: International Edition

By Keller, Kevin Lane

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Marketing Communications

By John Egan

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Marketing Strategy and Management

By Baker, Michael J.

Guerrilla Advertising 2: More Unconventional Brand Communication

By Lucas, Gavin

Advertising and Promotions: An Integrated Brand Approach, International Edition

By Semenik, Richard, O'Guinn, Thomas, Kaufmann, Hans, Allen, Chris

Essential Marketing (Collins Guides to Success S.)

By Proctor, Tony

Marketing Communications Strategy (CIM Student Workbook S.: Diploma)

By Yeshin, Tony

Market-led Strategic Change: Making Marketing Happen in Your Organization (Professional Development S.)

By Piercy, Nigel

Marketing Challenges: Cases and Exercises (McGraw-Hill series in marketing)

By Lovelock, Christopher H., Weinberg, Charles B.