Brands & Corporate Identity

"Tosca": Giacomo Puccini (Black Dog Opera Library)

By Brink, Daniel S., Domingo, Placedo, Scotto, Renata, Bruson, Renato, Puccini, Giacomo

NATIONAL IMAGE & COMPETITIVE A: The Theory & Practice of Place Branding

By Unknown

The Attention Economy and How Media Works: Simple Truths for Marketers

By Nelson-Field, Karen

Marketing Plans (Professional Development S.)

By McDonald, Malcolm

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

By Cheverton, Peter

Effective Management for Marketing (CIM Study Text)

By The CIM

Strategic Management Accounting

By Ward, Keith

Customer Relationship Marketing (Marketing in Action Series)

By Stone, Merlin, Woodcock, Neil, MACHTYNGER, Liz

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

By Vitale

The Ultimate Website Promotion Handbook: A Step by Step Guide to Getting Page 1 Rankings with the Major Search Engines and to Making Money with Your Website

By Standring, Chris

Designing Brand Identity: An Essential Guide for the Whole Branding Team

By Wheeler, Alina

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

By Gerry McGovern

The Beermat Entrepreneur: Turn Your good idea into a great business

By Southon, Mike

Essential Guide to Marketing Planning

By Burk Wood, Marian

Principles of Marketing

By Kotler, Philip, Armstrong, Gary, Wong, Prof Veronica, Saunders, Prof John

Strategic Market Management: Global Perspectives

By McLoughlin, Damien, Aaker, David A.

HNC/HND BTEC Option Units 17, 18, 19, 20 Pathways Business and Marketing: Business Course Book

By BPP

Marketing Communications

By Fill, Chris, Chris Fill

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

By Ahmed, Pervaiz K.

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Business Marketing Management: B2B, International Edition

By Michael Hutt

Essentials of Marketing Communications

By Fill, Chris

Essentials of Marketing

By Blythe, Prof Jim

Strategic Market Creation: A New Perspective on Marketing and Innovation Management

By Tollin, Karin

Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

By Shimp, Terence, Andrews, J. Craig

Strategic Market Relationships - From Strategy to Implementation: Second Edition

By Donaldson, Bill

Strategic Marketing: In the Customer Driven Organization

By Bradley

Marketing Strategy and Competitive Positioning

By Graham Hooley, John Saunders, Nigel Piercy, Brigitte Nicoulaud