Brands & Corporate Identity

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

By Dyer, Davis, Dalzell, Frederick, Olegario, Rowena

Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

By Nirmalya Kumar, Philip Kotler

Ahead of the Curve: A Commonsense Guide to Forecasting Business And Market Cycle: A Commonsense Guide to Forecasting Business and Market Cycles

By Joseph H. Ellis

Free Prize Inside: The Next Big Marketing Idea

By Godin, Seth

The Big Moo: Stop Trying to be Perfect and Start Being Remarkable

By Godin, Seth

Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

By Konrath, Jill

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

Hooked: How to Build Habit-Forming Products

By Eyal, Nir

Packaging Makeovers: Graphic Redesign for Market Change: Graphic Makeovers for Market Change

By Gordon, Stacey King

Married to the Brand

By William J. McEwen

The 25 Sales Habits of Highly Successful Salespeople

By Schiffman, Stephan

Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

By Levy, Scott

Let's Connect!: A Practical Guide for Highly Effective Professional Networking

By Vermeiren, Jan, Beaumont, Susanna

The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market

By Coughlin, Joseph F.

Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

By Gad Saad

Soft Skills: The software developer's life manual

By John Sonmez

The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

By Carvill, Michelle

Generation M: Young Muslims Changing the World

By Shelina Janmohamed

Beer Means Business: Economics and Marketing in the UK Brewing Industry

By Babak, Csaba

Effective Management for Marketing 98/99 (CIM Student Workbook S.: Advanced Certificate)

By Hatton, Angela, Worsam, Mike

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Merde in Europe: A Brit goes undercover in Brussels

By Clarke, Stephen

Factors in Studying Employment for Persons with Disability: How the Picture can Change (Research in Social Science and Disability): 10

By Barbara Altman, Barbara Altman

Mastering Market Analytics: Business Metrics - Practice and Application

By Robert Kozielski

Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By Pete Canalichio

Emotional Appeals in Advertising Banking Services (Emerald Points)

By Emmanuel Mogaji

The Ultimate Book of Business Brands: Insights from the World's Greatest Brands (The Ultimate Series)

By Dearlove, Des, Crainer, Stuart

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

By Moore, Geoffrey A.

Bottled for Business: The Less Gassy Guide to Entrepreneurship

By Bilimoria, Karan

Managing Brand Me: How to Build Your Personal Brand

By Gad, Thomas, Rosencreutz, Anette