books by subject
Brands & Corporate Identity

Beyond the Core: Expand Your Market Without Abandoning Your Roots

The Complete Gilbert & Sullivan: Librettos from All Fourteen Operettas (Complete & Unabridged)

Skyscrapers

Risk Based e-Business Testing (Computing Library S.)

Guerrilla Publicity: Hundreds of Sure-fire Tactics... (Guerrilla S.)

Cold Calling Techniques 5th Edition: That Really Work!

Emotional Branding: The New Paradigm for Connecting Brands to People

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

Vault Career Guide to Marketing & Brand Management

How to Beat the 80/20 Rule in Selling

The Invisible Grail: In Search of the True Language of Brands

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

Ahead of the Curve: A Commonsense Guide to Forecasting Business And Market Cycle: A Commonsense Guide to Forecasting Business and Market Cycles

Free Prize Inside: The Next Big Marketing Idea

The Big Moo: Stop Trying to be Perfect and Start Being Remarkable

Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Hooked: How to Build Habit-Forming Products

Packaging Makeovers: Graphic Redesign for Market Change: Graphic Makeovers for Market Change

Married to the Brand

The 25 Sales Habits of Highly Successful Salespeople

Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

Let's Connect!: A Practical Guide for Highly Effective Professional Networking

The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market

Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Soft Skills: The software developer's life manual

The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses
