books by subject
Brands & Corporate Identity
Twitter is Not a Strategy
Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
Managing Strategic Design
Small Business Marketing
Quantitative Methods (Palgrave Business Briefing)
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
Sales Management
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Winning Minds: Secrets From the Language of Leadership
Trendology: Building an Advantage Through Data-Driven Real-Time Marketing
Fashion Management: A Strategic Approach
Marketing Strategy: Based on First Principles and Data Analytics
Return of the Hustle: The Art of Marketing With Music
Marketing: An Introduction, Global Edition
Digital Marketing
Marketing Management, Global Edition
Essentials of Marketing
Marketing Research: An applied approach
MARKETING MANAGEMENT (PRIMIS MARKETING)
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
Global Brand Strategy: World-wise Marketing in the Age of Branding
Building a StoryBrand: Clarify Your Message So Customers Will Listen
The Long Tail: Why the Future of Business is Selling Less of More
Transport Pricing of Electricity Networks
