books by subject
Brands & Corporate Identity
The Ultimate Book of Business Brands: Insights from the World's Greatest Brands (The Ultimate Series)
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Bottled for Business: The Less Gassy Guide to Entrepreneurship
Managing Brand Me: How to Build Your Personal Brand
The Long Tail
The Long Tail: How Endless Choice is Creating Unlimited Demand
Principles and Practice of Marketing
Strategic Marketing Decisions In Global Markets
Advertising
Sale Or Succession?: How to plan for a successful business exit
How To Make a Fortune on the Internet: A Guide for Anyone who Wants to Create a Massive - and Passive - Income for Life
Marketing Your Complementary Therapy Practice: 101 Tried and Tested Ways to Attract and Retain Clients
Yes! 50 Secrets from the Science of Persuasion
The (Mis)Behaviour of Markets: A Fractal View of Risk, Ruin and Reward
Corporate Communication: A Guide to Theory and Practice
Buyology: How Everything We Believe About Why We Buy is Wrong
The Grid: The Decision-making Tool for Every Business (Including Yours)
Doing Business in Emerging Markets
Marketing: An Introduction
Customer Service: How to Achieve Total Customer Satisfaction
Be Your Own P.R.Man: Public Relations Guide for the Small Businessman
The Effective Use of Market Research: A Guide for Management
Careers in Marketing, Public Relations and Advertising (Kogan Page careers)
Sales Promotion: How to Create and Implement Campaigns That Really Work
MAGIC IMAGE: Genius of Photography from 1839 to the Present Day
Improve Your Profits: Satisfying Customers
First Time Sales Manager
Strategies into the 1990's: The Masterplan Guide to Profitable Sales and Marketing Development
Selling: Everything You Always Wanted to Know But Were Affraid to Ask
