Brands & Corporate Identity

Brands & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers

By Luis Gallardo

Luxury Brand Management, Second Edition: A World of Privilege

By Chevalier, Michel, Mazzalovo, Gerald

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition: 13 (New Rules Social Media Seri...

By Handley, Ann

Oncology at a Glance

By Dark, Graham G.

Share This: The Social Media Handbook for PR Professionals

By Chartered Institute of Public Relations Social Media Panel

White Papers For Dummies

By Graham, Gordon

Neuromarketing For Dummies

By Genco, Stephen J.

Employer Brand Management: Practical Lessons from the World′s Leading Employers

By Mosley, Richard

The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

By Dempster, Craig, Lee, John

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

By Blount, Jeb, Weinberg, Mike

Marketing 4.0: Moving from Traditional to Digital

By Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan

Social Media Marketing: A Strategic Approach, International Edition

By Barker, Melissa, Barker, Donald I., Bormann, Nicholas, Neher, Krista

Marketing Strategy and Management

By Baker, M.

Power Branding: Leveraging the Success of the World's Best Brands

By McKee, Steve

All Thumbs

By Kelley, Michael Dru

Twitter is Not a Strategy

By Doctoroff, Tom

Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)

By Webb, Rick

Managing Strategic Design

By Holland, Ray, Lam, Busayawan

Small Business Marketing

By Chaston, Ian

Quantitative Methods (Palgrave Business Briefing)

By Oakshott, Les

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

By Lyytinen, Kalle

Sales Management

By Javier Marcos Cuevas, Bill Donaldson

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

By Darroch, Jenny

Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

By Pownall, Charlie

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

By Sathi, Arvind

The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

By Nirell, Lisa

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

By Giannetto, David F.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

By Albee, Ardath

Winning Minds: Secrets From the Language of Leadership

By Lancaster, Simon

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing

By Chris Kerns