Brands & Corporate Identity

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

By Weinstein, Art

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

CIM - 8 Marketing Management in Practice: Study Text

By BPP Learning Media

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Strategic Brand Management (International Edition)

By Keller, Kevin Lane

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.