Brands & Corporate Identity

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

By Weinstein, Art

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

CIM - 8 Marketing Management in Practice: Study Text

By BPP Learning Media

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena