Brands & Corporate Identity

The New Marketing

By Brookes, Richard

Strategic Industrial Marketing

By Chisnall, Peter M.

Marketing Channels

By Stern, Louis W., El-Ansary, Adel, Coughlan, Anne

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (BUSINESS BOOKS)

By Ries, Al, Trout, Jack

CIM Coursebook 00/01: Diploma Case Study Book: Analysis and Decision (CIM Diploma Workbook S.)

By Unknown, Author

Practical Marketing

By Bangs, David H.

The Art of the Hard Sell

By Shook, Robert L.

Excerpts from Experts: Marketing: The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause

By Fortune Hill Media

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

By Weinstein, Art

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

CIM - 8 Marketing Management in Practice: Study Text

By BPP Learning Media

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Strategic Brand Management (International Edition)

By Keller, Kevin Lane