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Brands & Corporate Identity

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Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

The End of Advertising as We Know it

By Sergio Zyman, Armin Brott

essentials-of-marketing

By blythe-jim

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

Marketing Planning

By Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University

Making The Most of Your Corporate Brand

By Nicholas. Ind

Marketing in Practice: 2007/08

By Tony Curtis

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Marketing Research and Information: 2005-2006

By Matthew Housden

Marketing Fundamentals: 05/06

By Frank Withey, Geoff Lancaster

International Marketing Strategy: 2003-2004

By Steve Carter

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

By BPP

CIM - 11 Managing Marketing Performance: Study Text

By BPP Learning Media

Essentials of Marketing

By Frances Brassington, Stephen Pettitt

Marketing Plans for Services: A Complete Guide

By Adrian Payne, Malcolm McDonald, Pennie Frow

Credit Scoring for Risk Managers: The Handbook for Lenders

By Niall Lynas, Elizabeth Mays

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Strategic Marketing in Practice: 2004-2005

By Ashok Ranchhod

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

By BPP Professional Education

Monet by Himself: Paintings and Drawings, Pastels and Letters

By Richard Kendal

"Harvard Business Review" on Customer Relationship Management

By Harvard Business Review

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell

By Nancy F. Koehn

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

Start Something That Matters

By Blake Mycoskie

The Growth Illusion: How Economic Growth Has Enriched the Few, Impoverished the Many and Endangered the Planet

By Richard Douthwaite

Resonate: Present Visual Stories that Transform Audiences

By Nancy Duarte

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

Marketing and General Practice

By Gilligan, Colin, Lowe, Robin