Brands & Corporate Identity

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Driving Loyalty

By Kirk Kazanjian

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

Attracting Perfect Customers

By Hall

International Marketing

By Pervez Ghauri, Philip Cateora

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

By Dan Olsen

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

Successful Public Relations in a Week

By Claire Austin, Sophie Gillett

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Marketing

By Paul Reynolds, Geoff Lancaste

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

By Lois, George

Selling For Dummies

By Hopkins, Tom, Kench, Ben

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell

By Eric Schmidt, III, Jonathan Rosenberg, Alan Eagle

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

By Berridge, Eric, Benioff, Marc

The Soul of the Firm

By C. William Pollard

We Are All Weird: The Rise of Tribes and the End of Normal

By Seth Godin

Marketing Mistakes

By Robert F. Hartley

The Handbook of Brand Management

By David John Arnold

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar, Jan-Benedict E.M Steenkamp

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

Wannabe A Writer We've Heard Of?

By Jane Wenham-Jones

Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike

By Luigi Zingales, Raghuram G Rajan