books by subject
Brands & Corporate Identity

Customer is King: How to Exceed Their Expectations

The End of Advertising as We Know it

essentials-of-marketing

Do Something Different: Proven Marketing Techniques to Transform Your Business

Marketing Planning

Making The Most of Your Corporate Brand

Marketing in Practice: 2007/08

Marketing Planning: 2005-2006

Marketing Research and Information: 2005-2006

Marketing Fundamentals: 05/06

International Marketing Strategy: 2003-2004

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

Facets of Corporate Identity, Communication and Reputation

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

CIM - 11 Managing Marketing Performance: Study Text

Essentials of Marketing

Marketing Plans for Services: A Complete Guide

Credit Scoring for Risk Managers: The Handbook for Lenders

Marketing Plans: How to Prepare Them, How to Use Them

Strategic Marketing in Practice: 2004-2005

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

Monet by Himself: Paintings and Drawings, Pastels and Letters

"Harvard Business Review" on Customer Relationship Management

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Start Something That Matters

The Growth Illusion: How Economic Growth Has Enriched the Few, Impoverished the Many and Endangered the Planet

Resonate: Present Visual Stories that Transform Audiences

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources
