Brands & Corporate Identity

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar, Jan-Benedict E.M Steenkamp

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

The Handbook of Brand Management

By David John Arnold

Marketing Mistakes

By Robert F. Hartley

We Are All Weird: The Rise of Tribes and the End of Normal

By Seth Godin

The Soul of the Firm

By C. William Pollard

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

By Berridge, Eric, Benioff, Marc

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell

By Eric Schmidt, III, Jonathan Rosenberg, Alan Eagle

Selling For Dummies

By Hopkins, Tom, Kench, Ben

Selling and Sales Management

By David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh

Selling and Sales Management

By Lancaster, Geoff, Jobber, David, Lacaster, Geoffrey

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

The Marketing Primer

By Geoff Lancaster, Lester Massingham

INTRODUCTION TO MARKETING

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

CIM Study Text: Marketing Fundamentals

By The CIM

Management of Marketing

By Paul Reynolds, Geoff Lancaster

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Fundamentals of Marketing

By Kenneth E. Miller

Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

By Geoffrey A. Moore

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan, Krista Kotrla

Branded Hearts

By Drake, Shannon

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy

By Geoff Lancaster

Monet's Years at Giverny: Beyond Impressionism

By Claude Monet

How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

By Els Dragt

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind