Brands & Corporate Identity

The Alchemists: Inside the secret world of central bankers

By Neil Irwin

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike

By Luigi Zingales, Raghuram G Rajan

Marketing

By Paul Reynolds, Geoff Lancaste

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

CIM Study Text: Marketing Fundamentals

By The CIM

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

INTRODUCTION TO MARKETING

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By Lancaster, Geoff, Jobber, David, Lacaster, Geoffrey

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

Selling Professionally

By Rebecca L. Morgan

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Identifying Roses

By John Mattock

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Driving Loyalty

By Kirk Kazanjian

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Successful Public Relations in a Week

By Claire Austin, Sophie Gillett

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)