books by subject
Brands & Corporate Identity
Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development
Traction: How Any Startup Can Achieve Explosive Customer Growth
Good Business: Your World Needs You
Legal Foundations of Free Markets
The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Wannabe A Writer We've Heard Of?
Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales
Marketing Communications: 2003-2004
Essentials of Marketing Management
Marketing Case Studies: How to Tackle Them - How to Answer Them
The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today
Marketing
Strategic Marketing Planning and Evaluation
Successful Public Relations in a Week
The Informed Student Guide to Marketing
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Smart Retail: Winning ideas and strategies from the most successful retailers in the world
International Marketing
Attracting Perfect Customers
UnMarketing: Stop Marketing. Start Engaging.
A Master Class in Brand Planning: The Timeless Works of Stephen King
Driving Loyalty
Soar: How the Best Airline Brands Delight Customers and Inspire Employees
The Fashion Handbook
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
Building Brand Communities: How Organizations Succeed by Creating Belonging
The Way of the Dog: The Art of Making Success Inevitable
The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive...
