books by subject

Brands & Corporate Identity

Filter by available

Mastering Fashion Marketing (Palgrave Master Series)

By Jackson, Tim, Shaw, D.

Key Concepts in Marketing (Palgrave Key Concepts)

By Sutherland, Jonathan

Foundations of Marketing (Palgrave Foundations Series)

By Groucutt, Jonathan

Sales Force Design For Strategic Advantage

By Zoltners, A., Sinha, P., Lorimer, S.

Transport Pricing of Electricity Networks

By Leveque, Francosi

The Long Tail: Why the Future of Business is Selling Less of More

By Anderson, Chris

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Miller Donald

Global Brand Strategy: World-wise Marketing in the Age of Branding

By Steenkamp, Jan-Benedict

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?

By Walden, Steven

MARKETING MANAGEMENT (PRIMIS MARKETING)

By CIUCHITA

Marketing Research: An applied approach

By Malhotra, Naresh, Nunan, Dan, Birks, David

Essentials of Marketing

By Blythe, Jim

Marketing Management, Global Edition

By Kotler, Philip, Keller, Kevin Lane, Keler, Kevin; Kotler, Filip

Digital Marketing

By Chaffey, Dave, Ellis-Chadwick, Fiona

Marketing: An Introduction, Global Edition

By Armstrong, Gary, Kotler, Philip

Return of the Hustle: The Art of Marketing With Music

By Sheinkop, Eric

Marketing Strategy: Based on First Principles and Data Analytics

By Robert W. Palmatier, Shrihari Sridhar

Fashion Management: A Strategic Approach

By Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing

By Chris Kerns

Winning Minds: Secrets From the Language of Leadership

By Lancaster, Simon

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

By Albee, Ardath

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

By Giannetto, David F.

The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

By Nirell, Lisa

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

By Sathi, Arvind

Neuromarketing For Dummies

By Genco, Stephen J.

Oncology at a Glance

By Dark, Graham G.

Share This: The Social Media Handbook for PR Professionals

By Chartered Institute of Public Relations Social Media Panel

White Papers For Dummies

By Graham, Gordon

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition: 13 (New Rules Social Media Seri...

By Handley, Ann

Employer Brand Management: Practical Lessons from the World′s Leading Employers

By Mosley, Richard