Brands & Corporate Identity

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy

By Geoff Lancaster

Monet's Years at Giverny: Beyond Impressionism

By Claude Monet

How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

By Els Dragt

Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

By Geoffrey A. Moore

How to Sell a Service: Guidelines for Effective Selling in a Service Business

By Malcolm McDonald, John Leppard

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Creating Corporate Reputations: Identity, Image, and Performance

By Grahame Dowling (, Australian Graduate School of Management)

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

Selling and Sales Management

By David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh

Fundamentals of Marketing

By Kenneth E. Miller

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

CIM Study Text: Marketing Fundamentals

By The CIM

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

INTRODUCTION TO MARKETING

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By Lancaster, Geoff, Jobber, David, Lacaster, Geoffrey

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

Marketing

By Paul Reynolds, Geoff Lancaste

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Successful Public Relations in a Week

By Claire Austin, Sophie Gillett

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

By Dan Olsen