Brands & Corporate Identity

Marketing Strategy and Management

By Baker, Michael J.

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Marketing Communications

By John Egan

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

By Vitale

The Ultimate Website Promotion Handbook: A Step by Step Guide to Getting Page 1 Rankings with the Major Search Engines and to Making Money with Your Website

By Standring, Chris

Designing Brand Identity: An Essential Guide for the Whole Branding Team

By Wheeler, Alina

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

By Gerry McGovern

The Beermat Entrepreneur: Turn Your good idea into a great business

By Southon, Mike

Essential Guide to Marketing Planning

By Burk Wood, Marian

Principles of Marketing

By Kotler, Philip, Armstrong, Gary, Wong, Prof Veronica, Saunders, Prof John

Strategic Market Management: Global Perspectives

By McLoughlin, Damien, Aaker, David A.

HNC/HND BTEC Option Units 17, 18, 19, 20 Pathways Business and Marketing: Business Course Book

By BPP

Marketing Communications

By Fill, Chris, Chris Fill

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

By Ahmed, Pervaiz K.

Strategic Market Relationships - From Strategy to Implementation: Second Edition

By Donaldson, Bill

Marketing Research:An International Approach

By Schmidt, Marcus

Marketing: A Global Perspective

By Verhage, Bronis

Strategic Market Management

By McLoughlin, Damien, Aaker, David A.

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Marketing Strategy and Competitive Positioning

By Graham Hooley, John Saunders, Nigel Piercy, Brigitte Nicoulaud

Strategic Marketing: In the Customer Driven Organization

By Bradley

Essentials of Marketing

By Blythe, Prof Jim

Business Marketing Management: B2B, International Edition

By Michael Hutt

Essentials of Marketing Communications

By Fill, Chris

Does Your Marketing Sell?: The Secret of Effective Marketing Communications

By Moore, Ian

Strategic Market Creation: A New Perspective on Marketing and Innovation Management

By Tollin, Karin