Brands & Corporate Identity

Marketing Plan in Colour

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Art: Monet

By Trewin Copplestone

Blackstone's Statutes on Commercial and Consumer Law: 1999-2000

By F.D. Rose

Born to Buy: The Commercialised Child and the New Consumer Culture

By Juliet B. Schor

Next: The Future Just Happened

By Michael Lewis

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

By Helen Edwards, Derek Day

Modern Marketing (M & E Handbook Series)

By Jefkins, Frank

Marketing in Practice

By W.G. Leader, N. Kyritsis

A First Course in Marketing

By Frank William Jefkins

Modern Marketing Communications

By Frank Jefkins

SOS TITLE UNKNOWN

By Miliband, Ralph, Ralph Miliband

Essentials of Marketing

By Blythe, Prof Jim

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen

Marketing Management: Millennium Edition: United States Edition

By Philip T. Kotler

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

By Barry Feig

Marketing for Entrepreneurs

By Jurgen Wolff

Buzz: Harness the Power of Influence and Create Demand

By Marian Salzman, Ira Matathia, Ann O'Reilly

Great Gardens of Britain

By Thomas, Graham Stuart

Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research

By Bryan K Orme

Marketing of High-Technology Products and Innovations: International Edition

By Jakki J Mohr, Sanjit Sengupta, Stanley Slater

Innovation Management and New Product Development

By Paul Trott

Digital Play: The Interaction of Technology, Culture, and Marketing

By Stephen Kline, Nick Dyer-Witheford, Greig de Peuter

Marketing: An Introductory Text

By Michael J. Baker

Secrets of Effective Direct Mail

By John Fraser-Robinson

A. to Z. of Sales Management

By John Fenton

Quantitative Methods in Marketing

By Graham J. Hooley, Michael K. Hussey

The Laws of Choice

By Eric Marder

How Brands Grow: What Marketers Don't Know

By Byron Sharp (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)

Oversubscribed: How To Get People Lining Up To Do Business With You

By Daniel Priestley

Selling to Win

By Richard Denny