Brands & Corporate Identity

Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Success)

By Hammond, James

50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series)

By Russell-Walling, Edward

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

By Kapferer, Jean Noel

Experimental Formats: Books, Brochures and Catalogues (Pro-graphics S.)

By Foges, Chris

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Death of a President

By Manchester, WILLIAM

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Out of the Garden: Toys, TV and Children's Culture in the Age of Marketing

By Kline, Stephen

Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

By Weber, Larry

Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy

By Platts, Ken, Gregory, Mike

False Dawn: the Delusions of Global Capitalism

By Gray, John

Strategic Marketing Planning (CIM Student S.)

By Gilligan, Colin, Wilson, Richard M.S.

Marketing Management for Nonprofit Organizations

By Sargeant, Adrian

Principles of Marketing: Global Edition

By Kotler, Philip T., Armstrong, Gary

Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

By Saloner, Garth, Spence, A. Michael

Sales Promotion

By Yeshin, Tony

Selling and Sales Management

By Blythe, Jim

The Marketing Book

By Baker, Michael

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)

By Rentel, Ron, Zellnik, Joe

The 24-hour Society: The Risks and Challenges of a World That Never Stops

By Ede, Martin C.Moore-

Generation Ageless: How Baby Boomers Are Changing the Way We Live Today and They're Just Getting Started

By J. Walker Smith, Ann Clurman

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

By Davis, Prof Aeron

CIM - Stakeholder Marketing: Study Text

By BPP Learning Media

The Art of Social Media: Power Tips for Power Users

By Kawasaki, Guy, Fitzpatrick, Peg

The Secrets of Selling: How to win in any sales situation (Financial Times Series)

By King, Geoff

Agglomerate: From Idea To IPO In 12 Months

By Harbour, Jeremy, Laing, Callum

Careers Uncovered: Marketing

By Catherine Harris

CAREERS IN MARKETING, ADVERTISING & P. R. 7TH ED

By CAROLINE HIRD

CIM - Marketing Essentials: Study Text

By BPP Learning Media Ltd