Brands & Corporate Identity

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

By Doyle, Peter

The Committed Enterprise: Making Vision, Values, and Branding Work

By Davidson, Hugh

The (Mis)Behaviour of Markets: A Fractal View of Risk, Ruin and Reward

By Mandelbrot, Benoit B., Hudson, Richard L.

The Management and Marketing of Services (Contemporary Business S.)

By Cottam, Angela, Mudie, Peter

Effective Marketing: A Skills and Activity-based Approach (Effective Management)

By Anderson

Elements of Marketing (Complete Course Texts)

By Morden, Anthony R.

Applied Multivariate Statistical Analysis

By Johnson, Richard A., Wichern, Dean W.

The Brand Chartering Handbook: How Brand Organisations Learn Living Scripts (Economist Intelligence Unit Se)

By Macrae, Chris

Strategic Selling: Secrets of the Complex Sale

By Miller, Robert B., Heiman, Stephen E., Tuleja, Tad

Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

Marketing (Modular Texts In Business & Economics)

By Hill, Elizabeth, O'Sulivan, Terry

How to Market Books

By Baverstock, Alison

The Practice of Marketing Management

By Cohen, William A.

Marketing Management

By Dickson, Peter D.

Digital Advertising

By McStay, Andrew John

Language in Business, Language at Work

By Darics, Erika, Koller, Veronika

Corporate Strategic Communication

By Stanton, Richard

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

By Klaus, Philipp

Marketing Planning for Services

By Payne, Adrian

The Catalyst: How to Change Anyone's Mind

By Berger, Jonah

Strategic Public Relations: A practical guide to success

By Harrison, Kim

Public Relations: A Practical Approach

By Gunning, Ellen

Essentials of Marketing

By McDaniel, Prof Carl, Hair, Joe, Lamb, Prof C.

Building Strong Brands

By Aaker, David A.

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

By Kapferer, Jean-Noel

Strategic Brand Management

By Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon

Digital Marketing: Strategy, Implementation and Practice

By Chaffey, Dave, Ellis-Chadwick, Fiona

[(Introduction to Marketing : Theory and Practice)] [By (author) Professor Adrian Palmer] published on (April, 2009)

By Palmer, Adrian

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice